AIOmnichannel
Show Each Customer the Most Compelling Offer Automatically
Contextual personalization uses Loomi AI to automatically determine which offer (e.g., discount, free shipping, or upgrade) each customer is most likely to convert with. This means no more guessing or one-size-fits-all promotions.
For example: A budget-conscious customer near a store gets 10% off while a loyal customer receives free shipping for convenience. Smart targeting maximizes both conversion rates and profitability.
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Products:
Goal:Running multiple offers simultaneously creates complexity — which promotion should each customer see? Traditional A/B testing only reveals what works for the majority, leaving money on the table.
Bloomreach Engagement’s contextual personalization solves this by automatically matching each individual visitor with their most compelling offer in real time.
You increase both conversions and profitability while delivering superior customer experiences that feel genuinely personal.
Don’t let valuable customers slip away. Target key segments with personalized offers like free shipping or discounts, with AI automatically determining what will most likely engage each customer.
Deploy this advanced use case to keep customers coming back and drive revenue through intelligent reactivation strategies.
“Use personalized emails to prevent key customers from lapsing, boosting revenue and retention.”
Improve customer understanding through contextual personalization to deliver the best possible experience.
Create multiple banner variants with different offers and match each to individual visitors based on their preferences. Unlike traditional A/B testing, this approach uses AI and machine learning to determine which offer each customer is most likely to convert with, boosting conversion rates through intelligent personalization.
Recommended Product:
Loomi AI automatically determines which offer each customer prefers based on their profile, keeping business profits in mind.
Show the right deal to the right customer, whether it’s free shipping for loyal customers or discounts for price-conscious shoppers.
This ensures maximum profitability and conversions by avoiding one-size-fits-all promotions.
Recommended Product
Set up multiple promotional variants in Bloomreach Engagement, such as percentage discounts, free shipping offers, or product upgrades — each designed to appeal to different customer motivations.
Loomi AI analyzes individual customer data, including purchase history, browsing behavior, spending patterns, location, and past responses to offers, to build comprehensive customer profiles.
As each visitor arrives on your website, contextual personalization algorithms instantly evaluate which promotional offer has the highest likelihood of driving conversion while maintaining profitability goals.
Customers see personalized promotions that match their preferences and shopping behavior, creating more compelling experiences that drive higher conversion rates.
Loomi AI continuously learns from customer responses and optimizes offer selection in real time, improving personalization accuracy and business outcomes over time.
United Fashion Group’s brand Topankovo boosted conversions by using Bloomreach Engagement with AI-powered contextual personalization.
Through a gamified scratch card banner, customers received tailored offers like free shipping or personalized discounts based on their behavior and preferences.
This AI-driven approach replaced time-consuming A/B testing with real-time personalization, resulting in a 20.4% engagement rate and 43.75% conversion rate.
By meeting shoppers with relevant incentives, Topankovo turned browsers into buyers and significantly increased average order value.
Particularly valuable for businesses with complex offer structures or seasonal promotional strategies.
Are you concerned about integrations or do you have a specific metric you want to optimize? Let’s find a solution!
Already a customer? Reach out to your Customer Success Manager.
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