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Refer a Friend Campaign

Turn satisfied customers into brand advocates with rewards

Transform your happiest customers into powerful brand advocates by rewarding both referrers and friends. A referral campaign offers incentives like 15% off to both parties when existing customers successfully bring in new buyers. This organic growth strategy builds trust through personal recommendations while creating cost-effective customer acquisition that outperforms traditional advertising.

Channel

01/02

Products:

Marketing Automation

Industries:

B2B Ecommerce Financial Services Gaming Hospitality & Restaurants Retail Sports Travel & Transporation

Goal:

Acquire Customers

Metrics:

Conversion Rate Lead Generation Revenue

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Why Marketers Use Bloomreach for Referral Marketing Campaigns

Customer acquisition costs are skyrocketing, making it harder to grow profitably through paid channels alone. You need a strategy that leverages your existing customers’ trust and satisfaction to bring in new buyers organically. Bloomreach’s AI-powered automation makes referral campaigns effortless by identifying your most loyal customers, personalizing referral offers, and tracking success across email, SMS, and mobile app touchpoints. This creates a sustainable acquisition loop that strengthens customer relationships while reducing your cost per acquisition.

Get Inspired: Run Word-of-Mouth Referral Programs with Ease

Email Campaign

Omnichannel Campaign

Refer a Friend Campaign

Prebuilt Use Case

The Refer a Friend campaign encourages your customers to spread the word about your brand by rewarding them and their friends. When a customer successfully refers someone new, the referrer and the new customer receive a voucher.

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"This win-win approach drives new customer acquisition and strengthens customer loyalty through shared incentives."

Enable Word-of-Mouth Growth Through Referrals

Encourage existing customers to refer friends and family to your brand, leveraging word-of-mouth marketing to acquire new customers in a cost-effective way. Offer incentives like 15% off the next purchase for both the referrer and new customer. This win-win campaign supports your ongoing acquisition and activation strategy, creating organic, healthier, and longer-lasting connections through trusted personal recommendations.

How It Works

Identify and target your most satisfied customers using AI-driven segmentation based on purchase history, engagement scores, and loyalty indicators to find those most likely to refer friends.

Create personalized referral invitations delivered through email, SMS, or app notifications, featuring compelling incentives like percentage discounts or exclusive rewards for both referrer and friend.

Generate unique referral codes or links for each customer, making it easy to track which referrals lead to successful conversions and properly attribute rewards.

Welcome new customers with personalized onboarding that acknowledges the referral source and delivers their promised rewards, creating a positive first impression.

Reward successful referrers immediately upon friend’s purchase completion, reinforcing the positive behavior and encouraging future referrals through timely gratification.

Track and analyze referral performance metrics to optimize incentive amounts, messaging, and targeting for maximum program effectiveness and ROI measurement.

Meubles et articles de maison Retail 22% increase in Nuki Club members

Smart Lock Leader Nuki Elevates Loyalty With Bloomreach and Antavo

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Campaigns Built Using Customer Referral Initiatives

Nuki, a smart lock leader with 1 million active users, leveraged Bloomreach and Antavo to revamp its loyalty program with a four-stage Refer-a-Friend program. Members earn vouchers for each referral milestone, driving new customer acquisition. Within three months of the relaunch, Nuki saw a 22% increase in Club membership and 40% higher average order values among members compared to non-members, transforming referrals into a key growth driver.

Target Audience for Peer-to-Peer Referral Campaigns

Retail brands, fintech companies, food and beverage businesses, beauty brands, and hospitality companies with strong customer satisfaction rates. Particularly valuable for businesses with loyal customer bases, subscription services, and brands where personal recommendations carry significant weight in purchase decisions.