Cross-Sell: Frequently Bought Together

Customers rarely know every product they need — but your data does. “Frequently bought together” campaigns use AI to analyze purchasing patterns and surface complementary products at precisely the right moment. For example, a customer buying a camera automatically sees memory cards, cases, and tripods that previous buyers purchased together. This approach feels helpful rather than pushy because recommendations are based on real customer behavior, not guesswork. The result is larger basket sizes, higher revenue per transaction, and customers who feel you’ve made their shopping experience easier.

Why Marketers Use Bloomreach for Product Suggestions

Every transaction without a cross-sell represents missed revenue — customers who would have bought more if they’d simply seen the right suggestion. Marketers choose Bloomreach because its AI analyzes millions of transaction combinations to identify which products genuinely complement each other, then delivers these recommendations across every touchpoint.

Whether through on-site banners, email campaigns sent at optimal times, or search results that highlight product bundles, you’re showing customers exactly what they need without manual curation. Loomi AI calculates the best send time based on past engagement data, recommending products frequently bought together.

This commerce-first intelligence increases average order value while improving customer satisfaction — shoppers appreciate discovering everything they need in one session rather than realizing later they’re missing key items.

Get Inspired: Run Campaigns With Smart Recommendations

Banner in Cart

Search and Browse

Multi-Channel Campaign

Cart Update Banner With Recommendations

Prebuilt Use Case

Deploy immediately after cart updates to showcase AI-powered product recommendations based on customer segments and purchase patterns. Choose from multiple recommendation models such as « More products like this » or « Frequently Bought Together ».

This banner capitalizes on high-intent moments when customers have already committed to buying, making them more receptive to complementary product suggestions. The recommendation engine analyzes similar customer behavior to surface the most relevant cross-sell opportunities, increasing average order value through strategic product placement.

See Documentation

“Marketers use banner ads because they promote brand awareness. They’re also great lead generators. Banner advertising is attractive because it can help create brand awareness, generate leads, and retarget an audience.”

Highlight Items That Are Frequently Bought Together During Product Discovery

Help customers find everything they need by highlighting related products that are frequently bought together during their search and browsing experience.

For example, if a customer searches for a light switch, the system automatically surfaces light boxes and other essential complementary items, eliminating the need to return to search multiple times.

This streamlines the shopping journey by anticipating what customers need before they realize it themselves. The value is clear — by making it easier for customers to discover and add complementary products without extra effort, you increase revenue through higher average cart order sizes while improving customer satisfaction.

Use AI To Automatically Send Campaigns to Customers at the Right Time

Loomi AI calculates optimal send times across email and SMS channels based on past engagement data, then personalizes messages with products frequently bought together.

For example: If a customer usually checks their email at 6 a.m., then they’ll receive campaigns at that time. If they recently purchased a couch, they’ll get relevant blanket recommendations based on purchase patterns. This dual optimization boosts both engagement and conversion rates across all marketing channels.

How It Works

Bloomreach’s AI continuously analyzes transaction data across your entire catalog, identifying which products customers frequently purchase together based on real buying behavior rather than simple category matching.

During site search and product browsing, AI-driven recommendations highlight related items customers need to complete their purchase, such as showing light boxes when someone searches for light switches, to eliminate extra search steps.

When a customer adds an item to their cart, Bloomreach instantly displays a banner showcasing complementary products that similar customers bought alongside that specific item, capturing them at the moment they’re most ready to add more.

For email and SMS campaigns, Loomi AI analyzes each customer’s engagement patterns to determine their optimal send time, then personalizes the message with frequently-bought-together recommendations based on their recent purchases or browsing behavior.

Post-purchase emails automatically include product suggestions that complement what customers just bought, encouraging immediate follow-up orders with messaging like « Complete your look » or « These items pair perfectly with your recent purchase. »

The recommendation engine prioritizes the most relevant products from your catalog, keeping suggestions focused and actionable rather than overwhelming customers with too many options.

As customers respond to different cross-sell strategies, the AI learns which product combinations and presentation methods drive the highest conversion rates, continuously optimizing recommendations for maximum impact.

Target Audience for AI-driven Recommendations

Retailers and ecommerce brands across all categories, particularly valuable for:

– Fashion and apparel

– Home goods and furniture

– Electronics and accessories

– Beauty and cosmetics

– Sports equipment

Most effective for businesses with diverse product catalogs where complementary purchases naturally occur and where increasing basket size directly impacts profitability.

Cross-Sell: Frequently Bought Together

Want to learn more about this use case?

Why Marketers Use Bloomreach for Product Suggestions

Get Inspired: Run Campaigns With Smart Recommendations

Cart Update Banner With Recommendations

Highlight Items That Are Frequently Bought Together During Product Discovery

Use AI To Automatically Send Campaigns to Customers at the Right Time

How It Works

Target Audience for AI-driven Recommendations

Let’s discuss your specific use case

What to Expect in Your
30-Minute Chat

Top 10 Prebuilt Use Cases Our Customers Use Most

1 726+

The Future of Marketing is Autonomous

Cross-Sell: Frequently Bought Together

Want to learn more about this use case?

Why Marketers Use Bloomreach for Product Suggestions

Get Inspired: Run Campaigns With Smart Recommendations

Cart Update Banner With Recommendations

Highlight Items That Are Frequently Bought Together During Product Discovery

Use AI To Automatically Send Campaigns to Customers at the Right Time

How It Works

Target Audience for AI-driven Recommendations

Let’s discuss your specific use case

What to Expect in Your 30-Minute Chat

Top 10 Prebuilt Use Cases Our Customers Use Most

1 726+

The Future of Marketing is Autonomous

What to Expect in Your
30-Minute Chat