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AIEmailTop 10 Used

Newsletter With Automated Product Updates

Keep Customers Engaged With Personalized Product Updates

Automated newsletters deliver personalized product recommendations directly to your customers’ inboxes without manual effort. These campaigns automatically showcase bestselling items, new arrivals from favorite brands, or recently viewed products based on individual customer behavior. For example, a beauty retailer can send weekly updates featuring new items from each customer’s most-purchased brands. Transform your email marketing into a revenue-driving machine that works around the clock.

Channel

Newsletter With Automated Product Updates

01/03

Products:

Marketing Automation

Industries:

Ecommerce Retail

Goal:

Reactivate Customers

Metrics:

Active Subscribers Conversion Rate Retention Rate

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Why Marketers Use Bloomreach for Automated Email Newsletters

Manual newsletter creation consumes countless hours while generic content fails to engage diverse customer segments. You need automated campaigns that leverage real-time customer data to deliver relevant content at scale. Bloomreach Engagement’s AI-driven personalization automatically selects products, timing, and messaging based on individual customer preferences and behaviors. With prebuilt templates and intelligent automation, you can launch sophisticated newsletter campaigns in minutes rather than weeks, driving higher engagement rates and stronger customer retention.

Get Inspired: Run Newsletter Automation Campaigns

New Items of Interest

Favorite Brand New Items

Bestselling Products

Automated Newsletter for New Items of Interest

Prebuilt Use Case

Send customers newsletters containing last month’s most-viewed items to recapture attention and drive purchases. Target regular browsers who demonstrate strong purchase potential through their viewing behavior. Don’t miss opportunities to convert engaged customers into buyers. Personalized communication based on individual viewing patterns delivers better email engagement metrics and increased conversion rates.

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“Acquiring new customers costs 5x times as much as keeping existing ones. Engage your customer base and turn them into a source of recurring revenue!”

Automated Favorite Brand Newsletter With New Items

Prebuilt Use Case

Send automated newsletters featuring new products from customers’ favorite brands based on purchase or viewing history. Weekly triggers inform customers about new catalog additions from their preferred brands within the past 7 days. Existing brand affinity increases email open rates and purchase likelihood, creating win-win scenarios for businesses and customers.

See Documentation

“The probability of selling to an existing customer is 60-70% compared to 5-20% chances of acquiring a new customer. Engage with your existing audience through their favorite brands and keep your customer base a source of recurring revenue.”

Bi-Weekly Product Recommendation Newsletter

Prebuilt Use Case

An automated email newsletter is sent twice a month to showcase bestselling products with social proof banners showing purchase counts. Harness store data to market top performers to wider audiences automatically. Top-selling products have proven conversion rates — offering them to broader segments drives additional revenue. Show off your brand’s best products while introducing new customers to popular items that create urgency and fear of missing out.

“Show off the best products your brand has to offer, while introducing new customers to the most popular items in your store. This newsletter creates a sense of urgency or ‘fear of missing out’ on the greatest products.”

How It Works

Set up automated triggers based on customer behavior patterns, purchase history, or time-based intervals to determine when newsletters should be sent.

Configure AI-powered product selection to identify each customer’s favorite brands, most-viewed categories, or trending items based on their individual data profile.

Design personalized email templates that dynamically populate with relevant products, social proof elements like purchase counts, and customized messaging for each recipient.

Monitor performance metrics including open rates, click-through rates, and conversion rates to continuously optimize content selection and timing for maximum revenue impact.

Retail Animaux de compagnie 349%

La campagne d'e-mails personnalisés de SpokojenýPes.cz avec Bloomreach et Acomware apporte un ROI massif

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Campaigns Built Using Automated Newsletter Workflows

SpokojenýPes.cz, a leading Czech pet supplies retailer, created a highly personalized year-end email campaign using Bloomreach Engagement with over two dozen dynamic variables per customer. Inspired by Spotify Wrapped, the campaign included pet segment, favorite category and brand, and loyalty rankings with provocative subject lines. Results were exceptional:

6,230% ROI in Czech Republic
349% ROI in Slovakia

These results demonstrate the power of advanced email personalization.

Target Audience for Email Newsletter Automation

Retail brands with extensive product catalogs, fashion retailers launching frequent collections, beauty brands with seasonal releases, and electronics retailers with regular inventory updates. Particularly valuable for businesses with diverse brand portfolios, frequent product launches, or customer bases with established brand preferences and viewing patterns.