Post-Travel Feedback Campaign

Transform Customer Feedback Into Loyalty and Retention Opportunities

Turn post-travel moments into powerful retention opportunities with intelligent net promoter score surveys. This automated campaign captures guest sentiment exactly when it matters most — two days after checkout — then triggers personalized follow-ups based on their feedback score. For example, happy guests are encouraged to book again while dissatisfied customers get apologies and compensation. Ready to turn every departure into your next booking?

Channel

Products:

Marketing Automation

Industries:

Travel & Transporation

Goal:

Increase Retention

Metrics:

CLTV Purchase Frequency Retention Rate

Want to learn more about this use case?

Talk to an expert

Why Marketers Use Bloomreach for Post-Travel Feedback Surveys

Customer feedback often falls through the cracks or arrives too late to make meaningful impact. With Bloomreach Engagement’s automated NPS workflows, you capture sentiment at the perfect moment and respond instantly with personalized actions. Our AI-driven segmentation automatically categorizes responses and triggers appropriate follow-ups — from loyalty rewards for promoters to service recovery for detractors. You’ll transform potential churn into repeat bookings while building a reputation management system that runs itself.

Get Inspired: Run a Post-Travel Campaign

Email Campaign

Post-Travel Feedback

Prebuilt Use Case

Send net promoter score surveys to customers via email two days after their holiday return, with automated reminder emails for non-respondents. Trigger personalized actions based on feedback scores — positive feedback encourages future bookings and loyalty enrollment, average feedback prompts targeted offers, and negative feedback initiates service recovery with apologies and compensation. Travel industry campaigns achieve high engagement rates through clear, compelling calls to action and behavior-based segmentation.

See Documentation

“Travel industry post-holiday feedback email campaigns effectively utilize Net Promoter Score (NPS) surveys to gauge customer satisfaction and loyalty. Responses are segmented into Good, Average, and Bad categories, allowing for tailored follow-up communications and offers. High engagement rates are achieved with clear, concise emails with compelling calls to action. Email automation and segmentation based on customer behavior and feedback significantly enhances campaign effectiveness.”

How It Works

Trigger automated NPS surveys exactly two days after guest checkout when experiences are fresh in their minds and feedback is most accurate.

Send reminder emails to non-respondents within the first week to maximize response rates and capture valuable sentiment data.

Automatically segment responses into promoters, passives, and detractors using intelligent NPS scoring algorithms.

Send relevant responses to those who provided feedback:

– Positive feedback encourages future bookings and loyalty club enrollment

– Average feedback prompts personalized offers

– Negative feedback leads to apologies and compensation

Track customer lifetime value improvements and retention metrics to measure campaign ROI and optimize future guest experiences.

Target Audience for Holiday Booking Feedback Collection

Travel and hospitality brands including hotels, resorts, vacation rental companies, cruise lines, and tour operators. Particularly valuable for businesses focused on repeat bookings, customer lifetime value, and reputation management where post-stay feedback directly impacts future revenue and brand perception.