SMS Cost Optimization

Reduce SMS Costs While Maximizing Engagement Rates

SMS marketing delivers exceptional engagement rates, but costs can quickly spiral when targeting the wrong audiences. Smart marketers know the secret: Identify customers who genuinely prefer SMS over email and focus your text budget on them.

For example, a retail brand might discover its mobile-first Gen Z customers engage 3x better via SMS, while their millennial customers prefer inbox communication. This strategic segmentation transforms SMS from a cost center into a profit driver that respects customer preferences while optimizing your marketing spend.

Channel

Products:

Marketing Automation

Industries:

Ecommerce Financial Services Gaming Hospitality & Restaurants Retail Sports Travel & Transporation

Goal:

Increase Retention

Metrics:

Active Subscribers CLTV Conversion Rate Retention Rate

Want to learn more about this use case?

Talk to an expert

Why Marketers Use Bloomreach for SMS Cost Optimization

SMS campaigns can drain marketing budgets when sent to audiences who don’t engage with text messages, leading to wasted spend and poor performance metrics.

You need precise audience segmentation that identifies customers who actively engage with SMS versus those who prefer email communication. Bloomreach Engagement makes this effortless with AI-powered behavioral analysis that automatically segments customers based on their actual channel preferences and engagement patterns.

You can create dynamic audiences that continuously optimize themselves, ensuring every SMS dollar targets customers who will respond, click, and convert through mobile messaging.

Get Inspired: Run a Cost-Effective SMS Campaigns

SMS Targeting

Decrease SMS Costs by Targeting Customers Who Engage Better on SMS

Optimize SMS costs by exclusively targeting customers who engage better via SMS than email. Segment audiences who engage via SMS, and send an email to the rest. This strategic approach reduces costs while achieving higher engagement rates by respecting customer channel preferences and focusing your SMS budget on customers who actually respond to text messages.

Recommended Products:

SMS and Messaging

How It Works

Analyze customer engagement data across SMS and email channels to identify behavioral patterns and preferences for each individual customer in your database.

Create dynamic audience segments that automatically categorize customers based on their demonstrated SMS engagement rates versus email response patterns.

Set up automated campaign logic that routes high SMS-engaging customers to text message campaigns while directing email-preferring customers to inbox communications.

Send complementary email campaigns to customers who engage better through email, maintaining reach while respecting channel preferences.

Monitor cost-per-engagement metrics in real time as Loomi AI continuously optimizes audience segments based on ongoing performance data.

Automatically adjust campaign targeting as customer preferences evolve, ensuring optimal channel allocation and cost efficiency over time.

Target Audience for Optimizing SMS Engagement Costs

Retailers with mobile-engaged customer bases, travel companies promoting time-sensitive offers, restaurants with delivery services, and hospitality brands targeting last-minute bookings.

Particularly valuable for beauty brands with young demographics, food and beverage companies with promotional campaigns, and any business where SMS costs represent a significant portion of marketing spend.