Email Optimization Autosegments

Reactivate Disengaged Subscribers With Targeted Content.

Transform underperforming email segments into revenue drivers by automatically identifying and reengaging subscribers who’ve gone quiet. Using advanced analytics, you’ll pinpoint exactly which customers are losing interest and craft personalized messages that reignite their connection with your brand.

For example, automatically detect subscribers who haven’t opened emails in 30 days and send them exclusive offers. Turn email optimization from guesswork into a strategic advantage.

Channel

Products:

Marketing Automation

Industries:

Ecommerce Retail Travel & Transporation

Goal:

Analyse Data

Metrics:

Active Subscribers Conversion Rate Revenue

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Why Marketers Use Bloomreach for Email Optimization Autosegmentation

Email lists naturally segment into engaged and disengaged subscribers, but manually identifying and targeting these groups consumes valuable time while opportunities slip away. You need precise segmentation capabilities that automatically surface actionable insights about subscriber behavior patterns.

Bloomreach Engagement’s AI-powered autosegmentation tools make this effortless, automatically identifying which subscribers need attention and providing the analytics to craft targeted reengagement campaigns that convert.

Get Inspired: Run Smarter Campaigns With Email Autosegments

Autosegments

Email Optimization Autosegments

Prebuilt Use Case

Advanced segmentation tools and analytics pinpoint specific groups in your email list who aren’t engaging as much as others. Customize content, promotions, and messages specifically for these subsegments to rekindle their interest and boost email campaign success. Track metrics like active subscriber base, conversion rate, and revenue to measure the impact of your targeted reengagement efforts.

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“Using advanced segmentation tools and analytics, you can pinpoint specific groups in your email list who aren’t engaging as much as others. Customize content, promotions, and messages specifically for these subsegments.”

How It Works

Bloomreach Engagement automatically analyzes your email subscriber database to identify behavioral patterns and engagement levels across your entire list.

Advanced segmentation tools surface specific groups showing declining engagement (e.g., subscribers who haven’t opened recent emails, clicked fewer links, or reduced purchase frequency).

Analytics provide detailed insights into each segment’s characteristics, preferences, and historical engagement patterns to guide your reengagement strategy.

Subscribers receive relevant, compelling emails that address their specific interests and motivations, increasing the likelihood of reengagement.

Monitor campaign performance and subscriber reactivation rates, with continuous optimization based on real-time engagement data.

Mode Mode 30,9%

Comment River Island a amélioré un excellent programme de marketing par e-mail avec Bloomreach Engagement

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Campaigns Built Using Automated Email Segmentation

Discover how fashion giant River Island enhanced its email marketing performance by implementing a frequency management strategy through Bloomreach Engagement. By intelligently segmenting audiences based on engagement and limiting email volume to disengaged subscribers, River Island achieved a 30.9% increase in revenue per email and a 12.8% reduction in unsubscribe rates.

Their targeted, data-informed approach mirrors what your business can achieve: improving email ROI without overwhelming your customer base.

Target Audience for Optimized Email Autosegments

Ecommerce retailers with large email lists, subscription-based businesses experiencing churn, travel companies with seasonal engagement patterns, and sports or finance brands managing diverse customer segments.

Particularly valuable for businesses with complex customer lifecycles and brands needing to maximize email list ROI through strategic reengagement.