No theory. Just real campaigns, real results, and real marketers sharing what actually moved the needle. Get inspired by brands like yours — and start turning ideas into impact.
The Challenge
With a lean marketing team, an audience of diverse fandoms, and dozens of product drops every month, Sideshow needed a faster, more relevant way to launch campaigns.
The Challenge
UK’s leading online holiday package company, On The Beach offers fully customizable travel packages – mixing flights, hotels, dates, and more – giving customers complete flexibility. However, this makes personalized marketing a real challenge for On The Beach.
The Challenge
Hobbycraft‘s ecommerce journey hit a wall with their previous rule-based search solution that couldn’t handle the vibrant complexity of their 27,000+ SKU universe spanning dozens of creative verticals, resulting in:
The Challenge
TFG was aware of recent advancements in AI technology that would open up new ways to connect with customers. However, since conversational AI is still a new technology, TFG had concerns:
MILKRUN Powered by Metro is the new way to get your groceries in Australia. Woolworths is bringing hot food, sushi, flowers, and so much more to customers’ doorsteps all over the country in less than 60 minutes.
But just having a home delivery grocery service isn’t enough in today’s digital-first world. Woolworths needed a great platform to power that app — one that could derive key customer insights and make data-driven decisions based on customer behavior in real time. After all, delivering a connected omnichannel experience would be impossible without these things.
With customers increasingly expecting personalized experiences, how could Woolworths manage personalization, content management, and other key aspects of its app, all while offering a seamless customer journey and experience?
With such a wide-reaching audience with unique wants and needs, connecting with shoppers on a personal level and retaining their business was a top priority for Revolution Beauty — especially their most loyal customers. Their loyalty program, Rev Rewards, was launched in 2020 using our valued partner Yotpo and is instrumental in retaining and engaging their most high-value audience.
To bolster the success of Rev Rewards and optimize every stage of the customer lifecycle, Revolution Beauty needed to truly know their customers and be able to adapt quickly, reaching them when and where it counts. They wanted to expand their marketing channels and communicate with customers across multiple touchpoints, guiding them with personalized campaigns fueled by a deep understanding of each customer’s motivations.
Proffsmagasinet faced a challenge that many modern ecommerce companies face — the company had customers coming to their online shop to purchase products, but lacked a deep understanding of those customers.
In order to offer the best possible online experience to its customers, Proffsmagasinet needed to have an understanding of the ins and outs and twists and turns of each customer’s journey online. Using different SaaS tools for email marketing, web push notifications, product recommendations, and SMS caused the company to lack a single customer view and have siloed customer data that could not be used to paint an accurate picture of each customer’s journey to purchase.
Proffsmagasinet needed an intuitive platform that could collect customer data and make it usable for its marketers to create customer experiences that would keep customers coming back to make repeat purchases online. In short, it needed a single solution to be able to put its collected customer data to work via personalized marketing campaigns.
Arriva UK Bus holds itself accountable to providing best-in-class communications while putting customers at the heart of the business.
Attaining such a goal is challenging in itself, but doing so without the support of the right marketing technology makes it even more difficult.
Arriva UK Bus recognised that its personalized marketing communications could take a large step forward. The company was not able to effectively segment its audiences, gain access to key insights, and have first-class marketing automation.
In order to increase customer engagement and retention, Arriva UK Bus wanted to dive deeper with ecommerce personalization.
Time is of the essence for every company in today’s market. But for Abo and his team, when you have 15 brands in six different markets, efficiency is essential.
Abo’s team wanted to get away from manual processes so it could reach the incredible volume of customers Alshaya serves on a daily basis. Previously, the team used a combination of multiple tools with tiresome processes to send a campaign. This meant it spent far too much time working with each tool.
One of Alshaya’s key objectives is to become truly customer centric. To do this, an all-in-one solution that would allow the team to produce marketing campaigns at scale was needed — one that would support Alshaya’s omnichannel strategy.
Apple previous announced new privacy-focused features for Apple Mail that impacted the way that many companies did business. In particular, this affected key areas such as targeting, personalizing, and evaluating emails.
The privacy-focused opt-in stops senders from using pixels to collect information about users. It also prevents senders from knowing when users open an email and masks their IP address so it can’t be linked to other online activity or be used to determine their location.
Great for user privacy, but not so great for companies relying on email marketing.
Tamaris had successfully launched a digital sales strategy, but increasing purchase frequency among existing customers remained a key challenge. Without a unified view of customer behavior across channels and touchpoints, the brand couldn’t identify why customers disengaged or how to bring them back.
Fragmented customer data across disconnected systems = no clear picture of purchase patterns or engagement. Customer information lived in separate platforms: ecommerce, retail point-of-sale, email marketing, and customer service systems. This siloed architecture made it impossible to understand a customer’s complete journey or identify signals that indicated re-engagement or cross-sell opportunities.
Low repeat purchase frequency = limited customer lifetime value despite strong acquisition. While Tamaris successfully attracted new customers through digital channels, driving those customers back for a second and third purchase proved difficult. Without visibility into post-purchase behavior or the ability to segment based on engagement patterns, marketing teams sent generic campaigns that struggled to drive repeat purchases.
No framework for proactive reengagement = reactive marketing that missed critical intervention moments. The brand couldn’t easily identify when customers were at risk of disengaging or what specific actions would reengage them. By the time marketing teams recognized a customer had lapsed, it was often too late to win them back cost-effectively.
Complex multi-country rollout requirements = need for scalable solution across 13 markets. Tamaris operates across multiple European countries, each with different customer preferences, languages, and regulatory requirements. Any solution needed to work consistently across all markets while allowing for local customization — a challenge that existing fragmented systems couldn’t support.
Flaschenpost.ch lost sales potential due to abandoned purchases in its web shop. Customers who were ready to buy added wines to their shopping carts but left the checkout before completing their purchases — a critical pain point for an ecommerce model that relies on convenience, inspiration, and repeat purchases.
In the highly competitive travel industry, maintaining customer loyalty is one of Kiwi.com’s most pressing challenges. The brand knew that building strong, meaningful relationships with travelers was the key to long-term success, and that understanding every customer’s unique needs was essential for ongoing engagement.
To make sure that important every touchpoint — from Kiwi.com’s website and campaigns to its mobile app — nurtured a valuable connection with its audience, the company needed to:
With real-time data and AI fueling every campaign, you can unlock the next level of customer experience.
