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ASKO – NÁBYTEK Boosts Revenue by 200% in 16 Months With Bloomreach and ePace

Industry: Home Goods

ASKO – NÁBYTEK is a leading furniture retailer with 20 stores across the Czech Republic and the Slovak Republic. The brand offers quality furniture for every stage of life, serving hundreds of thousands of customers online and offline.

Products

Email Marketing

Bloomreach Engagement

Omnichannel Orchestration

new contacts collected

€ 5.5

revenue generated

in 16 months

- 50

emails sent

+ 200

revenue from newsletters

Challenge

ASKO – NÁBYTEK wanted to drive revenue growth and lead acquisition by transforming its CRM from a basic loyalty program into a data-driven customer engagement engine. However, the brand encountered several issues:

Scattered customer data led to missed opportunities. Data from retail stores, ecommerce, and other systems existed in silos, making it impossible to get a unified view.
Limited lead acquisition meant slower growth. Lead acquisition was such a bottleneck that even an early target of 550K new contacts felt like “science fiction” to the brand.
Misaligned teams had some resistance to change. Retail and ecommerce teams viewed CRM differently, making cross-channel collaboration difficult.
One-size-fits-all email drove low engagement. Non-personalized, high-volume newsletter blasts were producing diminishing returns.

“The hardest part was actually getting the two teams — the ones managing e-shop and retail stores — to work together.”

Andrea Štěpánová, Marketing Director at ASKO – NÁBYTEK

Solution

ASKO – NÁBYTEK turned to Bloomreach Engagement, along with our partners ePace and ACTUM Digital, to unify customer data, personalize communications, and connect online and offline sales journeys. Key changes included:

Unified customer profiles. Bloomreach’s customer data engine aggregated data from all channels, creating a single view of each customer.
Smarter communication. Automation scenarios were rebuilt for personalization, improving relevance and timing.
Cross-channel insights. With Bloomreach, ASKO – NÁBYTEK could link online visits and in-store visits. This helped internal teams recognize the value of more cohesive campaigns and led to more targeted offers.

Here’s how it worked:

Data mapping: Consolidated all sources (POS, e-shop, loyalty, newsletter lists) into Bloomreach’s customer data engine.
Forensic audit: Recovered hundreds of thousands of dormant contacts and validated consent.
Automation rebuild: Retargeting, abandoned cart, and loyalty communications were rebuilt with personalization rules and product recommendations.
Newsletter strategy shift: Reduced send frequency by 50%, but tailored content to each customer segment.
Cross-channel attribution: Measured how online actions drove in-store purchases and vice versa.

“We’ve already seen some amazing early success with Bloomreach, and I suspect we’ll continue to be surprised at how impactful the platform is.”

Jaroslav Novák, CEO and founder of ePace

We’re actually just at the beginning of what we want to accomplish. I’m really excited about what we can do with Bloomreach because we’ve only just laid the foundation. We can now build, and then grow and grow and grow.

Andrea Štěpánová

Marketing Director, ASKO - NÁBYTEK

Results

After 16 months of rebuilding its CRM, revamping its strategy, and doing plenty of testing and optimization, ASKO – NÁBYTEK has seen incredible results:

€5.5M revenue, which is higher than the projected target
3× increase in new contacts collected, with hundreds of thousands of dormant contacts reactivated for both Czechia and Slovakia
50% fewer email sends
200% increase in revenue from more targeted newsletters

“The biggest win is that people started to believe. Every store manager now trusts that CRM is good for them too.”

Andrea Štěpánová, Marketing Director at ASKO – NÁBYTEK

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