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How WildTangent Used Bloomreach to 9x Voucher Redemption Rate

American gaming company WildTangent had given away free games to returning customers and other members of its target audience before. So why not increase the stakes? It did with its “six free games” campaign.

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9
x
Voucher code redemption rate
(from 5% to 47%) through the “six free games” campaign with Bloomreach

Challenge

WildTangent, a Bloomreach customer since late 2018, set out to give gamers a chance to play several PC games for free during the challenges of 2020. With a creative campaign idea and the marketing automation capabilities of Loomi AI, our agentic personalization platform, the brand brought its goals to life.

Solution

The “six free games” campaign was born when WildTangent launched a unique promotion with a partner that allowed it to give away six free games, in the format of game codes, via email and in a service presentation to the partner’s customers.

WildTangent leveraged multiple features of Loomi AI to realize this personalized campaign, including vouchers, email personalization, scenarios, and weblayers.

The WidTangent team utilized Loomi AI to build a scenario that optimally served customers receiving game codes. In order to offer multiple game codes, six different voucher lists were connected into a single scenario.

An event for each game code was recorded, enabling WildTangent to run many voucher campaigns without having to create new customer attributes each time.

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We work with a lot of different partners to expand our user base and attract new interest. Using Bloomreach allowed us to connect with users and guide them through the processes associated with this campaign. Bloomreach helped make this campaign happen.

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Monika Pin

Digital Marketing Manager, WildTangent

Results

Thanks to a fantastic offer and optimally planning out the scenario, WildTangent increased its voucher code redemption rate to 47% from 5% through the use of emails and on-site messaging encouraging users to redeem their game codes. That’s an increase of over nine times the original amount.

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