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Topdanmark Embraces Digital Transformation With Bloomreach

Topdanmark is Denmark’s second largest insurance company, with the principle task of managing people’s insurance and pension schemes while instilling trust in its customers.

Products

Bloomreach Content

Content Personalization

Page Building

500

URLs migrated

in 13 two-week sprints

Flexible CMS

launched a flexible content management system (CMS) designed to be effective now and in the future

Instant Publishing

gave its marketers the freedom to add new variables and publish content instantly

Challenge

Topdanmark faced challenges that many FinServ companies run into, such as cumbersome legacy systems full of customer data and the need to create custom customer elements quickly.

When deciding on a new platform to power their digital experience, Topdanmark was determined to find a solution that met three key criteria — continuous development of the product, an easier way to share content across multiple brands, and putting customer focus at the front and center of the online experience.

Solution

Topdanmark wanted a platform that was constantly innovating, with an active developer community, seamless integratation with other best-of-breed technologies, and an easy-to-use setup for its own developers to continuously optimize the customer experience.

Flexibility was a driving factor — Topdanmark needed the freedom to prototype and test new customer features, which consistently proved to be a revenue-driving approach in the past.

That’s why the company chose Bloomreach’s content management solution, powered by Loomi AI. With a fast, flexible, and future-proof framework, Topdanmark had the solution it needed to build its ideal customer experience.

Before Bloomreach, marketers had to copy and paste content four times every time there was an update. Now, they make an update to one content document and can immediately publish it across all sites.

Camilla Boel

Web Insights and Optimization Manager, Topdanmark

Results

Using Bloomreach’s CMS, Topdanmark migrated 500 URLs in 13 two-week sprints and launched a flexible content management system designed to be effective now and in the future.

Financial services are finding more and more ways to compete using digital, and the technology decisions made today have to bring competitive advantages both immediately and in the years ahead. The rapid optimization of its brand sites, and the workflow that powers them, is just one reason Topdanmark is launching ahead in digital.

The second reason is the future proofing that Topdanmark did by selecting Bloomreach. By picking a platform that is open to innovation and by building the foundation of data now, Topdanmark is ready to power its future cross-channel relevance strategy.

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