Industry: Retail
Partner: commercetools
EssilorLuxottica is a leading global optical retailer with more than 7,200 stores worldwide and a growing online presence. It offers customers expert eye care services along with a large selection of unique and stylish prescription eyeglasses, sunglasses, contact lenses, and other eye care products.
While EssilorLuxottica might be best known for its 7,000+ brick-and-mortar stores, it is obvious to see that a great digital experience will play a larger role in the company’s success moving forward. This includes both digital commerce and the omnichannel effect of digital strategies influencing in-person sales.
EssilorLuxottica conducted deep research into the journey of their customers to determine pain points and unmet needs. The company identified what was needed to enable a unique and creative customer experience for each brand using a single underlying tech stack.
One significant criteria that stood out was the need for a front-end customer experience layer that is decoupled from the business logic layer. This would allow EssilorLuxottica to give its 30+ brands across 40+ countries the freedom to create their own identity while keeping the back end consistent for easy maintenance and scaling.
EssilorLuxottica determined it was looking for four key elements with its new tech stack:
With its critical criteria in mind, EssilorLuxottica chose a combination of Loomi AI and the commercetools “headless commerce” platform to power the central engine of its digital channels.
EssilorLuxottica uses Bloomreach’s content management system to make it easy for customers to shop online from the comfort of their own homes. It can now offer a digital shopping experience that is consistent with the one it offers in its brick-and-mortar stores.
Additionally, the headless commerce platform from commercetools gives EssilorLuxottica limitless commerce possibilities. It allows the company to develop a highly functional and visually appealing customer experience that is on brand.
EssilorLuxottica now powers its global presence with Bloomreach and commercetools, and consistently offers a digital experience that is unique to each brand and meets customers at every step along the way of their journey.
EssilorLuxottica represents the type of innovative retailer that will thrive globally by meshing online and offline customer journeys, including future channels such as virtual assistants or social selling. That fits exactly with our post-web DNA. We are thrilled to help this dynamic company to handle its transactions in all 44 countries it’s active in — with just one commerce platform.
We know your time is valuable, so let’s cut to the chase.
This isn’t your typical sales demo; it’s a conversation designed to help you make an informed decision about Marketing Automation, Autonomous Marketing, Autonomous Search or Conversational Shopping. We’ll discuss your challenges, explore potential solutions, and see if Bloomreach aligns with your goals.
Schedule a Time to Connect
