GrandVision Embraces Digital Future With Bloomreach and commercetools

GrandVision determined it was looking for four key elements with its new tech stack:

• A cloud environment where the underlying engine remains the same for every brand, while the top layer changes.
• A decoupling of back-end logic and front-end design so each brand has the freedom to create a unique identity.
• An API-based platform with best-of-breed code and API libraries to fit its innovative open approach and drive scalability.
• An intuitive interface that gives marketing and ecommerce teams the keys to brand experience creation with the least possible dependence on IT.

With its critical criteria in mind, GrandVision chose a combination of the Bloomreach Commerce Experience Cloud and the commercetools “headless commerce” platform to power the central engine of its digital channels.

GrandVision uses Bloomreach Content to make it easy for customers to shop online from the comfort of their own homes. It can now offer a digital shopping experience that is consistent with the one it offers in its brick-and-mortar stores.

Additionally, the headless commerce platform from commercetools gives GrandVision limitless commerce possibilities. It allows the company to develop a highly functional and visually appealing customer experience that is on brand.

GrandVision now powers its global presence with Bloomreach and commercetools, and consistently offers a digital experience that is unique to each brand and meets customers at every step along the way of their journey.