A Platform for the Future: Carrefour’s Journey With Bloomreach Content

Story Behind the Brand

Carrefour Group is one of the biggest retailers in the world with more than 12,000 stores in 30 countries. The technical team had a number of key selection criteria when looking for a new experience management solution and needed a content management system (CMS) to bring together multiple parts of the customer experience.

Reduced

operational costs with faster and more cost-effective development

Accelerated

time to market

Improved

team productivity and agility

Challenge

When the COVID-19 pandemic struck in 2020, Carrefour was experiencing order volumes and rising demand like never before.

How did its teams cope? With a little help from Bloomreach Content.

Solution

Integrating Carrefour’s homegrown ecommerce platform with Bloomreach Content allowed the company to personalize customer experiences and drive results faster.

The pandemic was a test and provided proof that the decision the Carrefour team made to implement Bloomreach Content was correct.

The experience validates all the assumptions Carrefour had starting out at the beginning of the transformation project: that the adoption of an ecommerce platform based on headless architecture was the way forward for greater productivity, flexibility, and speed.

If it’s easy to extend or be used by developers, it’s going to save us costs in the future.

Jesus Alberto

Ecommerce IT Director, Carrefour Group

Results

During the height of the pandemic, every day was Black Friday for Carrefour when considering website traffic.

But that didn’t stop Carrefour from serving its customers in a way it could be proud of. Bloomreach Content helped to support Carrefour and keep customers happy during the pandemic.

Carrefour also: