A Platform for the Future: Carrefour’s Journey With Bloomreach Content

Carrefour Group is one of the biggest retailers in the world with more than 12,000 stores in 30 countries. The technical team had a number of key selection criteria when looking for a new experience management solution and needed a content management system (CMS) to bring together multiple parts of the customer experience.

2d8ec0bb-2b9d-49e1-b2c3-3392ca67bffa

Products

Reduced
operational costs
with faster and more cost-effective development
Accelerated
time to market
Improved
team productivity and agility

Challenge

When the COVID-19 pandemic struck in 2020, Carrefour was experiencing order volumes and rising demand like never before.

How did its teams cope? With a little help from Bloomreach Content.

Solution

Integrating Carrefour’s homegrown ecommerce platform with Bloomreach Content allowed the company to personalize customer experiences and drive results faster.

The pandemic was a test and provided proof that the decision the Carrefour team made to implement Bloomreach Content was correct.

The experience validates all the assumptions Carrefour had starting out at the beginning of the transformation project: that the adoption of an ecommerce platform based on headless architecture was the way forward for greater productivity, flexibility, and speed.

6deafc3e-fd3a-42bc-9ae7-fb279b91811a

If it’s easy to extend or be used by developers, it’s going to save us costs in the future.

33de4e28-f030-484a-a385-b7e8619f2021

Jesus Alberto

Ecommerce IT Director, Carrefour Group

Results

During the height of the pandemic, every day was Black Friday for Carrefour when considering website traffic.

But that didn’t stop Carrefour from serving its customers in a way it could be proud of. Bloomreach Content helped to support Carrefour and keep customers happy during the pandemic.

Carrefour also:

  • Reduced operational costs with faster and more cost-effective development
  • Accelerated time to market
  • Improved team productivity and agility
  • Increased flexibility to upgrade and customize its digital commerce platform

Recommended Case Studies

Unlock Growth with Bloomreach

We know your time is valuable, so let’s cut to the chase.

This isn’t your typical sales demo; it’s a conversation designed to help you make an informed decision about Autonomous Marketing, Autonomous Search or Conversational Shopping. We’ll discuss your challenges, explore potential solutions, and see if Bloomreach aligns with your goals.

What to Expect in Your
30-Minute Chat

  • A clear view of where you stand and what’s holding you back.
  • A no-fluff comparison of your options—and how Bloomreach stacks up.
  • No sales pressure. No wasted time. Just real answers to help you move forward.

Schedule a Time to Connect

background detail

Life With Bloomreach

Watch this video to learn what your life could look like when you use Bloomreach.