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Be Lenka Generates €2.5M With a Bloomreach Weblayer Campaign

Industry: Retail

Be Lenka is a European footwear brand specializing in premium barefoot shoes. Since its inception in 2017, Be Lenka has garnered international success and now serves over half a million customers across 80+ countries.

Products

Email Marketing

Web Personalization

Bloomreach Engagement

Challenge

As a rapidly growing brand, Be Lenka wanted to provide all its customers with experiences as tailored and high-quality as its products. But the brand faced some challenges:

Integration wasn’t easy. Be Lenka was using a custom-made web solution, which made it more difficult to integrate a new solution.
Lack of resources meant potential bottlenecks. With a small in-house IT team, Be Lenka faced resourcing issues when trying to balance integration with campaign needs.
Manual processes limited scale. The custom-made solution didn’t allow the team to create more complex campaigns at the speed and scale they wanted.

Solution

Thanks to Bloomreach Engagement, Be Lenka was able to transform its marketing strategy and empower the team to deliver more personalization at scale.

Bloomreach support made the integration process smoother. With help from the Bloomreach team, Be Lenka was able to transition to a new platform and get up and running with campaigns in no time.
Execution was greatly sped up. Bloomreach’s marketer-friendly tools made it much easier to create tailored scenarios (e.g., reengagement campaigns for abandoned carts or automated price-drop notifications).
Loomi AI optimized content and ideas. Thanks to Bloomreach’s Loomi AI, Be Lenka could generate more ideas and get fresh perspectives for new campaigns.

“The support from Bloomreach has been absolutely amazing. They were always there when we needed them, and they’ve played a crucial role in what we’ve achieved so far.”

Sanket Mokal, Digital Marketing Manager at Be Lenka

How Be Lenka ran an effective campaign with Bloomreach Engagement:

Be Lenka used Bloomreach Engagement’s drag-and-drop visual editor to easily create a zero-party data weblayer.
The weblayer asked shoppers to subscribe to a newsletter and share some basic customer info (e.g., preference for email frequency and gender). As thanks for sharing their info and subscribing, Be Lenka offered a 10% discount code.
This data can now be used by Loomi AI to create new audience segments and personalize future campaigns.

If simply using the right technology partner like Bloomreach can have such immediate and incredible effects, I wonder what more we can achieve by using some of the more advanced features they have to offer. I think the sky’s the limit.

Sanket Mokal

Digital Marketing Manager, Be Lenka

Results

After launching the zero-party weblayer campaign, Be Lenka already saw impressive results:

€2.5M generated from a weblayer campaign
160% increase in daily subscribers
Faster campaign execution

“We’re still in the early stages of using Bloomreach, but so far it’s more than delivered what it’s promised. I’m excited to see where it’ll take us in a couple of years.”

Juraj Fehervari, CEO, Be Lenka

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