Founded in 1981, Regatta is a global outdoor and leisure clothing brand offering high-quality, affordable activewear for all ages.
Part of the Regatta Group, the brand is known for its wide range of products that balance practicality and style, serving customers around the world who seek reliable, performance-driven apparel for everyday adventures.
With a catalog of over 4,000 products, Regatta understands that no two shoppers are alike — and that personalization is key to helping customers find the products they’re looking for as they shop their site.
But to create individualized shopping experiences at the speed and scale required, Regatta needed a solution that brought all of its touchpoints in sync. The brand needed technology that could:
Regatta found the right solution in Bloomreach. Implementing both our autonomous search and autonomous marketing platforms, the brand connected its entire digital experience and enabled smarter, data-driven personalization for every customer interaction.
Now the brand can quickly and efficiently test, optimize, and iterate on its personalization successes, like its recent test of 1:1 on-site personalization.
Using Bloomreach’s Personalization Studio, Regatta personalized search results, rankings, and category pages on an individual level, offering on-site experiences that evolve with every click to help customers find the products they’re looking for.
Personalization Studio enables Regatta to dynamically rank search results and category pages for each visitor, reflecting their real-time needs as they shop the brand’s site.
Powered by Bloomreach’s GenAI core, Personalization Studio understands and learns from each customer’s in-session behavior. The more a customer shops, the smarter Regatta’s on-site experience becomes, with Bloomreach recognizing their affinity for certain products, categories, sizes, colors, and more.
These insights inform each new interaction in real time, deliberately ranking and serving the right products to meet their needs.
If a shopper consistently engages with waterproof jackets, Bloomreach will prioritize those types of products in future search results and category views — even for broad queries. This 1:1 personalization adapts instantly, making product discovery more intuitive and seamless for every visitor.
With Bloomreach, we get product discovery tools that let us leverage customer insights and personalize shopping on a 1:1 scale. We can learn from each customer’s behavior, serve them the right products, and make every on-site interaction count.
After a 54-day test run of Personalization Studio, Regatta saw improvements across the board. The test yielded a 4.04% lift in revenue per visitor, a 4.82% lift in add-to-cart rate, a 1.14% increase in average order values, and a 2.78% lift in conversion rate, which translated into a substantial increase in revenue for the brand.
With such great results, Regatta plans to build on this success with other brands in the Regatta Group, extending the use of Bloomreach Personalization Studio to Craghoppers and Dare2b as the company continues to innovate and optimize the customer experience across its portfolio.
“This test really confirmed for us that a personalized approach is essential for success,” explained Holly Hartmann, Digital Trading Manager at Regatta. “Every customer is looking for something different, and showing the right product at the right time makes shopping more intuitive, which is exactly what we want for our customers.”
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