Founded in 1981, Regatta is a global outdoor and leisure clothing brand offering high-quality, affordable activewear for all ages.
Part of the Regatta Group, the brand is known for its wide range of products that balance practicality and style, serving customers around the world who seek reliable, performance-driven apparel for everyday adventures.
With a catalog of over 4,000 products, Regatta understands that no two shoppers are alike — and that personalization is key to helping customers find the products they’re looking for as they shop their site.
But to create individualized shopping experiences at the speed and scale required, Regatta needed a solution that brought all of its touchpoints in sync. The brand needed technology that could:
Regatta found the right solution in Bloomreach. Implementing both our autonomous search and autonomous marketing platforms, the brand connected its entire digital experience and enabled smarter, data-driven personalization for every customer interaction.
Now the brand can quickly and efficiently test, optimize, and iterate on its personalization successes, like its recent test of 1:1 on-site personalization.
Using Bloomreach’s Personalization Studio, Regatta personalized search results, rankings, and category pages on an individual level, offering on-site experiences that evolve with every click to help customers find the products they’re looking for.
Personalization Studio enables Regatta to dynamically rank search results and category pages for each visitor, reflecting their real-time needs as they shop the brand’s site.
Powered by Bloomreach’s GenAI core, Personalization Studio understands and learns from each customer’s in-session behavior. The more a customer shops, the smarter Regatta’s on-site experience becomes, with Bloomreach recognizing their affinity for certain products, categories, sizes, colors, and more.
These insights inform each new interaction in real time, deliberately ranking and serving the right products to meet their needs.
If a shopper consistently engages with waterproof jackets, Bloomreach will prioritize those types of products in future search results and category views — even for broad queries. This 1:1 personalization adapts instantly, making product discovery more intuitive and seamless for every visitor.
With Bloomreach, we get product discovery tools that let us leverage customer insights and personalize shopping on a 1:1 scale. We can learn from each customer’s behavior, serve them the right products, and make every on-site interaction count.
After a 54-day test run of Personalization Studio, Regatta saw improvements across the board. The test yielded a 4.04% lift in revenue per visitor, a 4.82% lift in add-to-cart rate, a 1.14% increase in average order values, and a 2.78% lift in conversion rate, which translated into a substantial increase in revenue for the brand.
With such great results, Regatta plans to build on this success with other brands in the Regatta Group, extending the use of Bloomreach Personalization Studio to Craghoppers and Dare2b as the company continues to innovate and optimize the customer experience across its portfolio.
“This test really confirmed for us that a personalized approach is essential for success,” explained Holly Hartmann, Digital Trading Manager at Regatta. “Every customer is looking for something different, and showing the right product at the right time makes shopping more intuitive, which is exactly what we want for our customers.”
We know your time is valuable, so let’s cut to the chase.
This isn’t your typical sales demo; it’s a conversation designed to help you make an informed decision about Autonomous Marketing, Autonomous Search or Conversational Shopping. We’ll discuss your challenges, explore potential solutions, and see if Bloomreach aligns with your goals.
Schedule a Time to Connect
bloomreach
Discover powerful new Bloomreach capabilities – real-time AI that gives you strategic control and maximizes every customer interaction.
Products
Autonomous Marketing
Personalize marketing in real-time across email, sms, app, website, and more.
Autonomous Search
Ecommerce search and merchandising with advanced AI from Nvidia and Google.
Conversational Shopping
Harness the power of conversational AI to unlock a new revenue channel.
Products
Marketing Automation
AI-powered marketing that automates, personalizes, and converts.
Search and Merchandising
AI-native commerce search that maximizes revenue per visitor.
Conversational Shopping
AI-driven shopping conversations that scale your best sales associate.
Product Tours
See the real product in action – fast, interactive, and on your terms.
Solutions
Integrations
Technology Partners
Become a Partner
Resources
The Edge Summit
London & New York, Sep 2024
Pricing
There Is No Upgrade From Bloomreach
Find the perfect package for your business. Unify all your customer and product data and deliver connected customer experiences with our three commerce-specific products.
Book a call with one of our experts
About Us
Life With Bloomreach
Watch this video to learn what your life could look like when you use Bloomreach.
Products
Autonomous Marketing
AI-powered marketing automation that personalizes, automates and converts.
Autonomous Search
AI-native commerce search and merchandising that maximizes revenue per visitor.
Conversational Shopping
AI-driven shopping conversations that scale your best sales associate.
