Industry: Telco
Fairphone is a pioneering Dutch electronics manufacturer based in Amsterdam that’s revolutionizing the smartphone industry through sustainable and ethical practices. Founded with a mission to make electronics more durable, sustainable, and long-lasting, Fairphone has built its reputation by creating phones and other electronics while maintaining complete transparency in its supply chain and fostering new relationships between people and their technology.
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Fairphone has successfully impacted every stage of electronics production — from initial design and manufacturing to the complete product lifecycle — creating a business model that prioritizes ethics and sustainability above all else.
As Fairphone continued to expand its reach and impact, the company sought to enhance several aspects of their marketing and data management capabilities to support their growth potential:
Streamlining data architecture: Fairphone wanted to establish a more unified approach to customer data management, creating a single source of truth that would provide a more comprehensive view of their customers’ journeys and behaviors. This would enable them to develop more cohesive marketing strategies.
Enhanced customer tracking capabilities: The company aimed to improve their ability to track customer activities and visitor behaviors across their digital touchpoints. Better tracking would help them understand customer preferences more deeply, optimize user experiences, and identify new opportunities for engagement and conversion.
Scaling marketing operations: With ambitious goals to increase revenue and customer lifetime value, Fairphone needed to enhance its marketing capabilities beyond their current technology stack. The company sought more sophisticated tools to support an intelligent, data-driven marketing approach for their next phase of growth.
Fairphone needed to differentiate itself in a crowded market while staying true to its sustainability mission, requiring more targeted and personalized communication strategies.
After evaluating multiple vendors, Fairphone selected Bloomreach Engagement as its comprehensive marketing technology solution. The decision was driven by several key factors that aligned perfectly with Fairphone’s needs and values:
Unified customer data platform: Bloomreach Engagement provided Fairphone with a robust customer data engine that serves as a single source of truth, unifying all customer data to unlock its full potential. This enables Fairphone to understand their customers’ complete journey and make data-driven decisions.
Advanced marketing capabilities: The platform equipped Fairphone with sophisticated tools including:
Multi-Channel Data Activation: Bloomreach enabled effective data activation across email and other digital touchpoints, allowing Fairphone to create impactful interactions wherever their customers engage.
After making its choice, Fairphone set out to achieve its goal of sharing the Fairphone Impact Report with its valued customers.
Here’s how it worked:
It sent an initial launch email that presented the environmental impact that the brand made in 2024. This drew nearly 3,000 clicks on the email’s CTA, indicating a strong content interest from the audience and a desire to receive follow-up messaging.
The brand followed this up with a mini series of emails, diving deeper into the report. These emails included a look at fair materials, fair working conditions, a look at recycling options, and device longevity.
The open and click rates of the communications sent in the mini series remained steady or even slightly improved with certain segments. This showed that the audience had minimal fatigue and was fully engaged in the content being communicated in the way that it was.
As Fairphone continues to scale and grow, Bloomreach helps us to achieve milestones to create effective campaigns for our customers and at the same time manage our data in a sharper way.
The Fairphone Impact Report email campaign delivered exceptional results:
The Impact Report campaign exemplified how Bloomreach Engagement empowered Fairphone to create meaningful, mission-aligned communications that not only achieved exceptional performance metrics but also strengthened their relationship with customers who share their values of sustainability and ethical technology.
This successful implementation positioned Fairphone to continue scaling their marketing operations while staying true to their mission of creating positive impact in the electronics industry.
Are you interested in putting your customer data to work to further your brand’s mission?
Bloomreach can help you personalize the content, cadence, and timing of every email for every customer, so you only have to send the ones that matter. Schedule a demo today to learn more.
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