Outdoor Equipment
+31% Purchase Events
Rapha Racing Sees +31% Purchase Events from Facebook Ads With Bloomreach’s Conversions API
The rising costs of paid advertising are a serious issue in today’s market. And what many companies like Rapha Racing have realized is that third-party cookie limitations play a part in that. Not only do ad networks (e.g. Facebook Ads) get less data to use for optimization, the number of conversions in the reporting user interface has als…