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DUSK Generates Over £1 Million in Additional Revenue in Six Months With Bloomreach

Industry: Home & Furniture

DUSK is a UK-based homeware and furniture retailer with a simple mission: deliver luxury for less. 

Founded in 2018 on the idea that high-quality furnishings shouldn’t come with high price tags, DUSK started offering premium bedding directly to consumers at accessible prices. Today, the brand continues to offer quality craftsmanship, timeless design, and exceptional value with an expanded product range that includes furniture, mattresses, sofas, dining collections, and more.

1080x600pxlovall-Thumbnail-with-Logo-DUSK

Products

Loomi AI
Email Marketing
Over £ 1
Million
revenue generated in six months
from “Low Inventory” and “Back in Stock” campaigns
4
x
increase in customers reached
through “Price Drop” campaigns compared to the previous provider

Challenge

With a growth-focused business strategy and expanding product catalog, DUSK needed a marketing platform that could keep pace with its ambitions. But the limits of its previous email marketing provider made this difficult — data attribution, impactful reporting, and campaign automation was a real challenge, making relevant, timely campaigns difficult to realize.

To create campaigns that aligned with its business goals, DUSK needed to speak directly to its audience with a platform that offered: 

  • A unified view of customer relationships that integrates customer data from all its sources
  • The ability to personalize and orchestrate customer journeys at scale 
  • Detailed reporting that offers granular insights into lucrative touchpoints, campaign performance, and optimization opportunities.

Solution

Adopting Bloomreach’s agentic personalization platform, Loomi AI, gave DUSK the next-level capabilities it needed to personalize customer communications and create the purposeful, revenue-driving strategy it envisioned. 

Working closely with our trusted partner Voxwise, DUSK implemented Loomi AI quickly and consolidated all its customers data — including data from the brand’s Shopify site, thanks to Bloomreach’s Shopify integration — into real-time insights on every shopper’s behavior, preferences, and lifecycle stage. 

This complete understanding of its audience allowed DUSK’s marketing team to build sophisticated customer journeys that instantly adapt to each customer’s needs, and successfully launch high-performing campaigns in just a few months. 

How It Works

  1. Unified customer data: Loomi AI unifies data from all of DUSK’s sources to create real-time customer profiles — and actively connects anonymous on-site visitors with known profiles when they provide identifiable information.
  2. Scalable workflows: Loomi AI empowers DUSK’s marketing team to completely customize campaigns, populating messages with personalized content and product recommendations without technical constraints.
  3. Real-time automation: Using Bloomreach’s scenario builder, DUSK created automated campaigns that trigger based on real-time customer behavior, including “Low Inventory,” “Back in Stock,” and “Price Drop” alert campaigns.
  4. Advanced Analytics: In-depth dashboards and reports give DUSK a thorough understanding of campaign performance, offering data-rich insights to optimize journeys and build on campaign success.
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Bloomreach gave us a granular view of our data, which allows us to become more personalized, relevant, and ultimately get the right message in front of the right customer at the right time. It’s like we were living in a 2D world, and now we have this extra dimension of data that we can use to better tailor our customers’ experience with us.

Quoute-–-headshot-–-dusk

Haris Shaikh

Head of CRM and Loyalty at DUSK

Results

With Loomi AI, DUSK has transformed its email marketing strategy with campaigns that are more personalized, responsive, and profitable —  in just six months, the brand’s automated “Low Inventory” and “Back in Stock” campaigns generated over £1 million in revenue.

This success is rooted in the real-time capabilities of Loomi AI — with our platform, DUSK can recognize more qualified customer behaviors and trigger hyper-relevant communications, resulting in 4x more customers reached with the brand’s automated “Price Drop” campaign compared to similar efforts sent through its previous platform.

With such promising email results, DUSK plans to apply the same data-driven approach throughout its marketing strategy with more channels,  smarter segmentation, and more engaging experiences. 

“Now that we can personalise on an individual level, the opportunities are limitless,” said Haris Shaikh, Head of CRM and Loyalty at DUSK. “We have everything we need with Bloomreach.”

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