Industry: Grocery
Flaschenpost was founded in 2007 and started with around 2,000 wines, which were shipped from a student apartment at the time. Today, the company is Switzerland’s largest online wine retailer, offering over 30,000 wines. Its goal is to make buying wine as easy as possible. It offers a wide selection, attractive prices, fast delivery, and digital services that help all wine lovers find exactly the right wine.
Products
Flaschenpost.ch lost sales potential due to abandoned purchases in its web shop. Customers who were ready to buy added wines to their shopping carts but left the checkout before completing their purchases — a critical pain point for an ecommerce model that relies on convenience, inspiration, and repeat purchases.
Flaschenpost implemented an abandoned cart recovery flow powered by Loomi AI and pre-built cart recovery capabilities.
Key elements:
The journey starts from a live cart_update event as soon as a shopper adds wines to their basket and leaves without purchasing.
Only customers with a valid email address and active marketing consent are eligible, ensuring compliance and focusing efforts on reachable, opted‑in contacts.
A waiting period gives customers time to purchase on their own.
Additional checks exclude anyone who recently bought or already went through an abandoned cart flow, acting as a built‑in frequency cap.
Silent hours ensure messages don’t go out in the middle of the night, aligning with customer expectations in the Swiss market.
Loomi AI’s send time optimization capabilities help ensure emails land when each recipient is most likely to open and engage, based on their historical behavior.
Recovery emails highlight the exact wines left behind, with imagery and pricing pulled from the cart, plus a one‑click return to checkout so customers can easily complete their order.
A cart_update event captures the selected bottles from the customer’s uncompleted shopping cart.
The flow verifies email validity, marketing consent, and recent activity (purchases and earlier abandoned cart journeys). Only qualified customers continue.
A wait node delays outreach to avoid interrupting organic purchases.
Silent hours and per‑customer behavior patterns determine the best time to send the reminder.
The customer receives a brand‑aligned email showing the wines they left behind and a direct link back to their saved cart.
A frictionless path back to checkout helps turn initial interest into a completed wine order, improving recovery of otherwise lost revenue.
The implementation of Bloomreach has greatly enhanced our marketing automation and personalization efforts, transforming customer interactions with tools that optimize conversions and boost customer lifetime value for an improved shopping experience.
The automated cart recovery campaign delivered substantial revenue impact for Flaschenpost:
See what happens when AI-powered automation recaptures your lost sales — schedule a demo and we’ll show you how personalized cart recovery campaigns can drive immediate revenue without adding work to your team.
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