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musicMagpie Scales Data-Driven Retention with Bloomreach

musicMagpie is a British-owned online retailer that sells refurbished electronics and second-hand computer games, consoles, books, films, and music. As a pioneer in the circular economy, the company helps extend the life of technology by recycling, refurbishing, and reselling devices — making tech more affordable while reducing environmental impact.

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Products

Loomi AI
Build Segments & Audiences
Bloomreach Engagement
Marketing Intelligence and AI
20
%
lift in revenue
since adopting Loomi AI
130
%
increase
in unique click rates from RFM segmented email campaigns
32
%
increase
in conversion rates from RFM segmented email campaigns

Challenge

musicMagpie’s data-driven business model depends on accurate customer insights. However, as browser restrictions on third-party cookies increased, the company anticipated significant challenges.

Historically, marketers relied on pixels and browser trackers to measure conversions and understand customer behavior. With browsers introducing protections like Safari’s Intelligent Tracking Prevention (ITP), many of those traditional tracking methods were becoming unreliable.

For musicMagpie, losing visibility into customer behavior would mean:

  • Reduced personalization capabilities
  • Less reliable performance tracking
  • Higher acquisition costs
  • Difficulty optimizing marketing spend

At the same time, the company needed deeper insights into the value of its existing customer base. Without structured lifecycle segmentation, it was difficult to distinguish loyal buyers from customers at risk of churning.

musicMagpie needed a solution that could unify customer data, support a cookieless future, and enable smarter retention strategies.

Solution

Loomi AI offered the comprehensive marketing automation capabilities that musicMagpie needed to collect, centralize, and activate its customer insights with personalized experiences.

Our agentic personalization platform empowered musicMagpie to move away from reliance on browser tracking and toward a first-party data strategy. Server-side tracking and APIs allowed the company to collect clean behavioral data directly from its own systems, enabling unified, real-time customer profiles that manage customer consent and fuel timely, tailored campaigns.

Beyond tracking and compliance, Loomi AI helped musicMagpie unlock deeper insights into its customer base using RFM segmentation — a proven framework that categorizes customers based on recency, frequency, and monetary value of purchases.

With Loomi AI-powered analytics and segmentation, musicMagpie’s CRM team was able to automatically group customers into behavioral segments and design more targeted lifecycle campaigns, delivering the right messaging and incentives based on each customer’s stage in the journey.

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Bloomreach gives us the ability to truly own our customer data and use it in meaningful ways across our marketing. We can go beyond static demographics to build dynamic segments based on real behavior — how people browse, buy, and engage with us over time.

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Jamie Oliver

CRM Manager, musicMagpie

Results

Thanks to Loomi AI, musicMagpie has taken its marketing and automation strategy to the next level. After a seamless 2 month implementation process, the company achieved:

  • More relevant and personalized audiences for ad retargeting, generating 20% revenue growth driven from improved marketing activation
  • A 130% increase in unique click rates and a 32% increase in conversion rates from RFM segmented email marketing, compared to generic campaigns.

By combining a future-proof data infrastructure with intelligent segmentation, musicMagpie continues to deliver personalized experiences while strengthening long-term customer relationships.

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