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200+ Real Customer Stories From Marketers and Merchandisers Like You

No theory. Just real campaigns, real results, and real marketers sharing what actually moved the needle. Get inspired by brands like yours — and start turning ideas into impact.

Browse 200+ Case Studies
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Rapha Racing Sees +31% Purchase Events from Facebook Ads With Bloomreach’s Conversions API
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Level Nine Sports Increases Conversion Rate by 23% With Bloomreach Discovery and BigCommerce
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Proven by 1,400+ Brands Across Industries

Just a Few of Our Favorite Wins per Product

Retail
Sideshow Goes From Concept to Campaign in 15 Minutes With Bloomreach Affinity
sidehow-case-study

The Challenge
With a lean marketing team, an audience of diverse fandoms, and dozens of product drops every month, Sideshow needed a faster, more relevant way to launch campaigns.

  • Demanding campaign-building processes = slow speed to market.
  • Diverse, dedicated fandoms = complex segmentation needs.
  • Manual workflows = missed real-time opportunities.
How Bloomreach Solved It
sidehow-case-study
+$10K
Revenue from a Single Campaign
+13.9%
Email Revenue from Affinity
15minutes
From Idea to Launch
How Bloomreach Solved It
Travel & Hospitality
On The Beach Boosts Click-Through Rate by 95% With Price Drop Email Campaigns
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The Challenge
UK’s leading online holiday package company, On The Beach offers fully customizable travel packages – mixing flights, hotels, dates, and more – giving customers complete flexibility. However, this makes personalized marketing a real challenge for On The Beach.

  • Endless combinations = overwhelming data. 
  • Generic campaigns = missed opportunities. 
  • Limited targeting = shallow impact.
How Bloomreach Solved It
1080x600px-with-logo-1-otb-case-study
+95%
CTR
+587%
Conversion Rate
+362%
Revenue Per Visit
How Bloomreach Solved It
Retail
Hobbycraft Boosts AOV by 21% and RPV by 7.3% With Conditional Slot Merchandising
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The Challenge
Hobbycraft‘s ecommerce journey hit a wall with their previous rule-based search solution that couldn’t handle the vibrant complexity of their 27,000+ SKU universe spanning dozens of creative verticals, resulting in:

  • Broken discovery experiences 
  • Team exhaustion 
How Bloomreach Solved It
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+21%
Avg. Order Value
+7.3%
Revenue Per Visitor
+6.4%
Avg. Order Value
How Bloomreach Solved It
Fashion
TFG Boosts Online Conversion Rate by 35.2% With Bloomreach Clarity
TFG-case-study_header-1

The Challenge
TFG was aware of recent advancements in AI technology that would open up new ways to connect with customers. However, since conversational AI is still a new technology, TFG had concerns: 

  • What would it be perceived as assisting with? 
  • Would the solution just provide stock answers (that any algorithm could spit out)? 
  • Would it hallucinate and provide inaccurate results? 
  • Would it be a closed system?
How Bloomreach Solved It
TFG-case-study_header-1
+39.8%
Revenue Per Visit
-28.1%
Exit Rate
+35.2%
Conversion Rate
How Bloomreach Solved It

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Yeo-Valley-organic_1080x600_Cover
2x increase in purchase activity

Yeo Valley Organic Increases Purchase Activity 2x With Bloomreach and Antavo

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2x increase in purchase activity

Yeo Valley Organic Increases Purchase Activity 2x With Bloomreach and Antavo

Yeo Valley Organic wanted to strengthen its community-focused appeal beyond supermarket shelves while rewarding customers who choose organic products. However, its existing loyalty approach wasn’t maximizing engagement or business impact.

The brand needed a platform that could deliver its unique “Farm to Fridge” experience digitally while maintaining its core values of fun, inclusivity, and community support.

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Defender boosts add-to-cart rate with conversational shopping assistant Bloomreach Clarity
Nearly 3% increase in add-to-cart rate

Defender Boosts Add-to-Cart Rates With Conversational Shopping

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Nearly 3% increase in add-to-cart rate

Defender Boosts Add-to-Cart Rates With Conversational Shopping

Marine retailer Defender found that it was seeing great in-store success, but now needed to find a way to expand that success online. To achieve this, Defender knew it needed to address several key obstacles with its online experience: 

  • It needed to be conversational. Defender’s success in person came from having conversations with customers. The brand needed to replicate this online in a way that captured the brand’s tone and voice. 
  • It needed to be easy to use. Defender couldn’t dedicate the resources to manually babysit a tool — the solution the brand implemented had to be easy to implement and low maintenance. 
  • It needed to be an expert. Powersports, and especially in the marine industry, is highly reliant on expertise. The solution would have to be able to navigate product complexity without overwhelming the customer. 
  • It needed to be dynamic. The online experience on Defender’s site would fall apart if customers were just getting static recommendations. Defender wanted to be able to adapt to customer needs and preferences in real time. 
See the Solution
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20% increase in revenue

MyUS Drives Global Growth and Streamlines Marketing With Bloomreach

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20% increase in revenue

MyUS Drives Global Growth and Streamlines Marketing With Bloomreach

With a diverse, international customer base, MyUS knew that serving the right marketing messages to the right audience was key to customer retention and growth. 

But a disconnected tech stack made this a difficult task. With data siloes slowing its marketing team down, MyUS struggled to segment relevant audiences and create timely, targeted messages. 

To deliver truly personalized campaigns, the company needed to:

  • Unify its customer data from all its sources to better understand each customer
  • Deliver relevant, loyalty-driving marketing campaigns to the right audience
  • Automate key interactions across its channels to engage customers at the right moment
See the Solution
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25% increase in search-driven conversions

Patrick Morin Increases RPV by 8% With Bloomreach

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25% increase in search-driven conversions

Patrick Morin Increases RPV by 8% With Bloomreach

With a wide range of products and a customer base that spans different age groups, languages, and shopping preferences, Patrick Morin recognized that its on-site experience needed to be both accurate and intuitive to keep pace with the expectations of shoppers. The brand also had to balance operational efficiency with the ability to deliver personalized experiences at scale and better accommodate customers in the fluid home renovation market. 

However, Patrick Morin’s tech setup created several roadblocks:

  • Unreliable search. Customers frequently struggled to find products, especially when searching in Québec French — mixing English and French — or using slang terms. These frustrations often led to abandoned shopping journeys and lost revenue opportunities for Patrick Morin. 
  • Labor-intensive merchandising. A small ecommerce team had to manually update weekly flyers, seasonal promotions, and product rankings, leaving little capacity for more strategic merchandising initiatives.
  • Inconsistent product data. Gaps in the PIM system limited the ability to deliver precise results, enable faceted navigation, or lay the groundwork for advanced personalization.
  • Preparing for future growth. With B2B capabilities and advanced personalization on the roadmap, Patrick Morin knew its existing setup wouldn’t be able to support future needs for its continually expanding business. 
See the Solution
1080x600pxlovall-Thumbnail-with-Logo-VEKE
58% increase in revenue from automated campaigns

Veke Increases Automated Campaign Revenue by 58% With Behavior-Based Marketing Automation

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58% increase in revenue from automated campaigns

Veke Increases Automated Campaign Revenue by 58% With Behavior-Based Marketing Automation

Veke wanted to expand its newsletter program and automate key marketing processes to fuel growth, but its existing platform couldn’t support these ambitions. The company needed a way to understand customer behavior at a deeper level and make data-driven decisions that would directly impact revenue.

The problem stack:

  • One-size-fits-all communication = missed engagement opportunities. The team was sending identical content to their entire CRM base, with no ability to tailor messages based on customer interests or behavior. This approach wasn’t sustainable for growth.
  • Limited segmentation and automation = reduced conversions and efficiency. Without proper tools to segment audiences or automate workflows, the marketing team couldn’t connect with customers at the right moments with relevant messages, leaving revenue on the table.
  • No visibility into newsletter performance = inability to scale personalization. The previous platform offered limited insights into how newsletter registrations and campaigns performed, making it impossible to optimize or scale personalization across channels.
  • Manual workflows = slow execution and missed opportunities. Time-consuming manual processes prevented the team from acting quickly on customer signals, causing them to lose momentum in their customer engagement strategy.
See the Solution
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12x Content Shared

Global Industrial Increases Customer Education With Bloomreach and Shift7

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12x Content Shared

Global Industrial Increases Customer Education With Bloomreach and Shift7

Global Industrial started as a small material handling company when it was birthed in 1949 and has transformed into a B2B industry-leading distributor with over 1.7 million products in 21 industrial and commercial categories.

But just as Global Industrial differentiated itself in its first 70+ years of business, the company wanted to differentiate itself in the thought leadership realm as well. It wanted to create a  platform to generate and distribute educational content to customers that could empower them with the resources they needed to be successful with Global Industrial products and to better understand the marketplace at large.

Global Industrial’s challenge? A product-focused and product-led website experience as well as a homegrown website platform that offered little flexibility for expanding content storytelling. Stack that on top of an increasingly competitive digital commerce marketplace and all of these factors left little room for differentiation in an already crowded space.

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+7.9% Avg. Order Value

Bloomreach Helps MKM Future-Proof Its Business With Composable Commerce

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+7.9% Avg. Order Value

Bloomreach Helps MKM Future-Proof Its Business With Composable Commerce

Not only was MKM’s tech stack reaching its end of life, but the company was also highly aware of the issues surrounding its website — from slow load times and costly maintenance protocols to its digital experience being a subpar reflection of its stellar in-person experience. MKM recognized that the industry was changing, and within the next five to seven years, 45% of its current customer base would be retiring. Therefore, the business needed to lean into the “expectation economy,” or the idea that consumers, especially those who identify as millennials and Gen-Z,  have greater expectations than ever around every purchase decision.

The wholesaler also needed to address that its website only accounted for a limited amount of its business revenue. Additionally, MKM did not want the website experience to continue to reflect poorly on them as a provider of much-needed products and services and leave a potential channel of revenue untapped. The brand was also concerned about its website being the first touchpoint in the buyer’s journey, since it may deter a prospect from visiting one of its branches.

Finally, the existing website had no way to provide cohesive reporting, customer relationship management (CRM), or personalization. All of the product data was siloed, too — meaning that there was no single source of truth. Essentially, these shortcomings left MKM in a serious bind. The company had no way to evaluate the marketing and merchandising tactics that were working, differentiate customer and buyer types from one another, or ensure customer lifetime value.

See the Solution
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5x ROI on SMS Campaigns

boohooMAN Sees Up to 25x ROI From CDP-Powered SMS Campaigns With Bloomreach

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5x ROI on SMS Campaigns

boohooMAN Sees Up to 25x ROI From CDP-Powered SMS Campaigns With Bloomreach

While SMS marketing has proven to be a successful marketing tactic, boohooMAN was experiencing some frustrations when it first began sending SMS campaigns to customers.

Using the channel mostly as a one-off on big shopping days such as Black Friday, boohooMAN began its journey with SMS campaigns by sending non-personalized messages to unsegmented customers in the United Kingdom and Ireland to showcase big offers. These communications were sent to largely inactive customers and the return on investment was subpar at best (never better than 2x on any given occasion), as boohooMAN’s previous SMS solution did not have the same targeting capabilities as Bloomreach Engagement.

While data shows that SMS campaigns are successful, they are only successful when the messaging can be personalized to the customer and the right customer receives the right message at the right time. Using natively integrated SMS channels to send messages is most effective when the messages are personalized with zero- and first-party data captured by your company. Tailoring promotions and notifications with customer-specific content is proven to boost engagement and retention.

But boosting engagement and retention in this way is impossible without the right marketing technology that supports compliantly collecting customer data and making that data actionable for marketers. boohooMAN found this out firsthand when it changed its SMS strategy and saw incredible uplift with Bloomreach.

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+44% conversion rate of subscriptions on a website banner

bimago Uses AI-Based A/B Testing Alternative to Increase On-Site Conversion Rate 44%

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+44% conversion rate of subscriptions on a website banner

bimago Uses AI-Based A/B Testing Alternative to Increase On-Site Conversion Rate 44%

As customers’ desires for personalized experiences in digital commerce grow seemingly by the day, marketers across the world rely even more heavily on A/B testing to deliver these experiences.

But A/B testing for conversion rate optimization is limited. Only one out of eight tests drives significant change, and only 33% of marketers regularly use A/B testing or multivariate testing. Many organizations do not have the right marketing technology solutions to consistently deploying these tests.

However, as bimago learned, what A/B testing really does is ignore the preferences of some segments and leads to missed opportunities to drive revenue. A/B testing allows you to understand what your audience prefers, but does not always allow your audience to see the portion of the test that was chosen as preferred.

Bloomreach Engagement’s contextual personalization can fill in this gap and allow each individual customer to see a personalized variant.

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+20% Conversions with Atmosphere brand

Canadian Tire Increases Conversions 20+% Across Multiple Brands With Bloomreach

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+20% Conversions with Atmosphere brand

Canadian Tire Increases Conversions 20+% Across Multiple Brands With Bloomreach

Canadian Tire desired to stay relevant with its customer base and provide the best possible experience for its consumers as they navigated the depths of its vast product catalog. It needed a more efficient way of powering relevant search experiences that would drive online revenue.

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