+4.3PP increase in offer redemption
Coop Boosts Loyalty Offer Redemption by 4.3 PP With a Single Real-Time In-App Nudge
Coop’s personalized offers program was working — members activated offers, showed intent, and valued the discounts. The challenge was the last 30 seconds of the shopping trip.
Offer activation ≠ offer redemption. A large segment of members regularly activated personal offers in the app before shopping, but repeatedly forgot to use …