Industry: Beauty
Medik8 is a globally recognized, science-backed skincare brand known for pioneering formulations that balance clinical performance with sustainability.
Founded in 2009 by UK scientists, the B Corp-certified company is guided by a mission to simplify the route to great skin, delivering exceptional results without compromise.
As a premium skincare brand, Medik8 knew that a personalized shopping experience was vital for its audience — one that felt helpful, consistent, and precise, not intrusive or promotional.
Shoppers often require guidance to build the right skincare routine, and Medik8 sought a solution that could power dynamic journeys that adapt to each individual’s skin concerns, lifecycle stage, and browsing behavior.
Medik8 already offered customers tailored skincare guidance through its “Build Your Medik8 Regime” quiz. The opportunity was to better activate the data generated by this experience — using customer insights and product recommendations to deliver personalized journeys across the site.
With implementation led by our trusted partner Pathway, Medik8 adopted Loomi as the intelligent framework for its personalisation strategy — leveraging Blooomreach and Shopify’s powerful partnership to build tailored, behavior-led experiences for each individual shopper.
Integrated seamlessly with Medik8’s Shopify storefront, Loomi empowers the brand to gather rich customer insights across all its touchpoints — including quiz responses, browsing behavior, and purchase history — and unify all its customer data into comprehensive customer profiles.
With a complete understanding of each customer’s relationship with the brand, Medik8 can automate and personalise experiences across its site and channels, ensuring every interaction evolves with the customer’s needs, preferences, and stage in their skincare journey.
Holistic customer profiles: Loomi unifies customer data from all of Medik8’s sources — including skin concerns, goals, and recommended product IDs from Medik8’s quiz — into a single customer view. This allows the brand to segment audiences intelligently, recognise returning visitors, and tailor experiences based on a customer’s skincare regime.
Tailored product recommendations: Using Tag Manager, Medik8 activates personalisation directly within its Shopify front end. Product recommendations adapt in real time across key touchpoints, including:
These recommendations update automatically as customer behavior evolves, without manual intervention or disruption to Medik8’s carefully designed user experience.
Continuous optimization: Medik8 uses Loomi’s reporting and performance dashboards to track impressions, engagement, and conversion across each personalized experience — enabling ongoing testing, learning, and optimization at scale.
For Medik8, Bloomreach’s flexibility was essential. It powers personalized experiences and messaging directly within Shopify’s front end, without requiring heavy theme changes. The result is an experience that feels seamless for customers and delivers measurable commercial results for the brand.
Medik8 has transformed its ecommerce experience with Loomi and Pathway into a responsive, customer-led journey that adapts intelligently to each individual.
Over a 90-day period, shoppers who interacted with Loomi-powered recommendations delivered 7× higher conversion rates. Add-to-cart rates increased by more than 500%, and checkout completion rates improved — demonstrating that customers were recommended more relevant products and purchasing with greater confidence.
Just as importantly, personalisation now feels like a natural extension of the Medik8 brand. Customers receive guidance that reflects their skin concerns and preferences, while Medik8 gains a scalable architecture for experimentation, iteration, and growth.
“The combination of Bloomreach’s flexibility, event-driven logic, and Medik8’s strong analytical approach created a fully dynamic and measurable engagement layer,” explained Olly Fray, Co-Founder of Pathway. “The quiz delivers immediate value, and the insights it generates are activated responsibly within Bloomreach. Data fuels genuinely useful, context-aware experiences without adding friction.”
See what happens when personalisation is built around real customer behavior. Book a demo today and turn your customer data into meaningful growth.
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