Travelpass Group used Loomi AI, Bloomreach’s agentic personalization platform, to create personalized, behavior-driven customer experiences that support its most important growth opportunities — turning the company’s sports sponsorship activations into loyalty drivers, and refining its peak-season campaign strategy with data-driven testing, content, and targeting.
Maximizing Partnerships
Travelpass Group partnered with the Utah Jazz and Utah Mammoth to offer hotel stay giveaways at sports games, giving fans the chance to follow their team on the road with flights and hotel covered. Leveraging Loomi AI, the company maximized the value of this exposure with a personalized sign-up experience for Nitecrawler memberships.
A personalized weblayer on the brand’s website prompted fans to create a Nitecrawler membership account to enter the giveaway — driving a significant volume of memberships, email opt-ins, and SMS subscribers.
These sign-ups also became valuable data points for Nitecrawler’s targeted nurture efforts. Every entrant was put into a sports-interested audience segment, receiving a welcome email series and promotional campaigns that personalized each message to their sporting interest.
Optimizing Peak-Season Strategies
For 2025’s peak season — Black Friday through Travel Tuesday — Travelpass Group utilized Loomi AI to test and refine its email strategy and maximize customer engagement across its brand portfolio.
The team ran A/B tests for messaging, creative, and content, utilizing Loomi AI’s intuitive email builder to personalize campaigns with dynamic content blocks.
Travelpass Group also segmented audiences to align each brand with right campaign strategy — Nitecrawler’s campaigns led with membership-focused offers, while legacy brand campaigns prioritized retargeting users who had engaged with content but had not yet converted.
