Industry: iGaming
Dream Car Giveaways is one of the UK’s most recognized digital prize-draw brands, giving away cars every day alongside cash and tech prizes.
Founded with the goal of offering players a credible, transparent chance to win their dream car for a fraction of the usual cost, the brand has awarded over £200 million in prizes to more than 250,000 winners to date.
Products
In a saturated digital prize-draw market, Dream Car Giveaways needed to stand out from competitors. Blanket, batch-and-blast marketing campaigns are the industry norm, but Dream Car Giveaways recognized that intelligent, personalized marketing was the key to meaningful engagement.
To do so, the brand needed a platform that could turn real-time behavioral data into relevant campaigns. But with separate tools for email, SMS, analytics, and reporting, customer data was siloed and workflows were manual. Giveaways and prizes changed daily, and static segments couldn’t keep pace with the brand’s ambitions — a connected, real-time infrastructure was essential to get the right message, to the right player, at the right time.
Dream Car Giveaways adopted Bloomreach’s agentic personalized platform, Loomi, to consolidate its marketing operations into a unified, intelligent system that turns player behavior into real-time campaigns.
Interest-based personalization drives player engagement. Instead of emailing every player about every new prize, Dream Car Giveaways uses behavioral data — like which cars a player has browsed and what giveaways they entered — to send targeted messages. A classic-car enthusiast gets notified when a new classic goes live, while a cash-draw player sees the latest jackpot.
Behavior-driven welcome flows turn first-time players into repeat buyers. Working with our trusted partner Voxwise, the Dream Car Giveaways team used Loomi to personalize its welcome journey, leveraging real-time events to tailor sends to each customer. Loomi automatically nurtures them with relevant winner stories, active competitions in their preferred category, and social proof points to build lasting relationships.
For BAU campaigns, the team uses scenario-level branching: if a player has already entered a competition that day, they’re suppressed from additional sends. If they haven’t engaged with a new listing in their interest area, they get a targeted nudge. Every message is purposeful, strategic, and informed by the player’s preferences.
It feels like anything is possible with Loomi. We can focus down on players’ interests, create more relevant campaigns, and instantly understand how they respond to our marketing. It’s a system that’s flexible enough to keep up with our business.
+27% increase in email revenue while sending fewer messages. With interest-based targeting, Dream Car Giveaways grew email revenue 27% over its 2025 average in just 90 days. The lift came from smarter sends, not from higher volume — proving that personalization outperforms higher frequency.
18% improvement in welcome flow conversion rate (Q2 vs. Q1). By tailoring welcome journeys to each individual, Dream Car Giveaways turned more first-time players into repeat buyers in a single quarter.
15+ hours saved per week across teams. With Dream Car Giveaway’s parent company Jumbo Interactive based in Australia, a 12-hour time-zone gap used to mean long delays for data requests. Loomi’s real-time data infrastructure changed that — both teams now access the same dashboards independently, pulling their own reports for data science whenever they need them.
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