No theory. Just real campaigns, real results, and real marketers sharing what actually moved the needle. Get inspired by brands like yours — and start turning ideas into impact.
The Challenge
With a lean marketing team, an audience of diverse fandoms, and dozens of product drops every month, Sideshow needed a faster, more relevant way to launch campaigns.
The Challenge
UK’s leading online holiday package company, On The Beach offers fully customizable travel packages – mixing flights, hotels, dates, and more – giving customers complete flexibility. However, this makes personalized marketing a real challenge for On The Beach.
The Challenge
Hobbycraft‘s ecommerce journey hit a wall with their previous rule-based search solution that couldn’t handle the vibrant complexity of their 27,000+ SKU universe spanning dozens of creative verticals, resulting in:
The Challenge
TFG was aware of recent advancements in AI technology that would open up new ways to connect with customers. However, since conversational AI is still a new technology, TFG had concerns:
In late 2022, Bensons for Beds expanded its brand portfolio by acquiring the IP for eve Sleep, a pioneer of luxury sleep solutions. The challenge for eve immediately after the acquisition was trying to experience similar successes that parent company Bensons for Beds was having with Bloomreach Engagement.
That meant creating a new Shopify website for eve and making tweaks to the brand and creative content to widen its appeal across a diverse customer base. More importantly, it also meant getting eve up and running with Bloomreach’s agentic personalization platform, Loomi AI, as fast as possible to begin using previously collected customer data for marketing campaigns.
What exactly would that entail? Warming up a new IP and putting that collected customer data to work so marketing automation campaigns like abandoned browse, abandoned cart, and other personalized email marketing campaigns could begin being sent — all as fast as possible so that Bensons for Beds could begin creating personalized experiences for its new database of eve Sleep customers.
As Sur La Table worked to elevate its ecommerce experience, the team needed a product discovery solution that integrated tightly with Salesforce Commerce Cloud (SFCC), without introducing a complex ecosystem of disconnected point solutions. The brand sought a unified approach that could simplify operations, improve search relevance, and support long-term digital growth.
Here’s what Sur La Table was up against:
Ecommerce personalization is crucial for grocery companies that are trying to retain customers. Personalized experiences can improve customer engagement and satisfaction, which can lead to increased loyalty and repeat purchases. Grocers that are able to provide customized recommendations based on a customer’s past purchases, preferences, and browsing behavior can create a more personalized shopping experience that encourages customers to come back again and again.
Working with Bloomreach partner Voxwise, Terno learned that its average customer grocery shops about every 3.5 days. With this data, Terno began to work with Voxwise on how to attract customers back to its stores, rather than buying from its competition.
How could this be done? With exceptional ecommerce personalization strategies designed to keep customers loyal to its brand.
MILKRUN Powered by Metro is the new way to get your groceries in Australia. Woolworths is bringing hot food, sushi, flowers, and so much more to customers’ doorsteps all over the country in less than 60 minutes.
But just having a home delivery grocery service isn’t enough in today’s digital-first world. Woolworths needed a great platform to power that app — one that could derive key customer insights and make data-driven decisions based on customer behavior in real time. After all, delivering a connected omnichannel experience would be impossible without these things.
With customers increasingly expecting personalized experiences, how could Woolworths manage personalization, content management, and other key aspects of its app, all while offering a seamless customer journey and experience?
With such a wide-reaching audience with unique wants and needs, connecting with shoppers on a personal level and retaining their business was a top priority for Revolution Beauty — especially their most loyal customers. Their loyalty program, Rev Rewards, was launched in 2020 using our valued partner Yotpo and is instrumental in retaining and engaging their most high-value audience.
To bolster the success of Rev Rewards and optimize every stage of the customer lifecycle, Revolution Beauty needed to truly know their customers and be able to adapt quickly, reaching them when and where it counts. They wanted to expand their marketing channels and communicate with customers across multiple touchpoints, guiding them with personalized campaigns fueled by a deep understanding of each customer’s motivations.
Tamaris had successfully launched a digital sales strategy, but increasing purchase frequency among existing customers remained a key challenge. Without a unified view of customer behavior across channels and touchpoints, the brand couldn’t identify why customers disengaged or how to bring them back.
Fragmented customer data across disconnected systems = no clear picture of purchase patterns or engagement. Customer information lived in separate platforms: ecommerce, retail point-of-sale, email marketing, and customer service systems. This siloed architecture made it impossible to understand a customer’s complete journey or identify signals that indicated re-engagement or cross-sell opportunities.
Low repeat purchase frequency = limited customer lifetime value despite strong acquisition. While Tamaris successfully attracted new customers through digital channels, driving those customers back for a second and third purchase proved difficult. Without visibility into post-purchase behavior or the ability to segment based on engagement patterns, marketing teams sent generic campaigns that struggled to drive repeat purchases.
No framework for proactive reengagement = reactive marketing that missed critical intervention moments. The brand couldn’t easily identify when customers were at risk of disengaging or what specific actions would reengage them. By the time marketing teams recognized a customer had lapsed, it was often too late to win them back cost-effectively.
Complex multi-country rollout requirements = need for scalable solution across 13 markets. Tamaris operates across multiple European countries, each with different customer preferences, languages, and regulatory requirements. Any solution needed to work consistently across all markets while allowing for local customization — a challenge that existing fragmented systems couldn’t support.
As Hobbycraft doubled down its approach to product discovery, the well-loved UK brand recognized that shifting shopper behavior was creating both a challenge and an opportunity for its digital merchandising strategy.
With long-tail, intent-rich queries up 10%, Hobbycraft saw an opportunity to better serve these high-intent shoppers while continuing to support the casual browsers who make up the majority of the company’s web traffic.
But meeting these evolving expectations also exposed several operational challenges:
Flaschenpost.ch lost sales potential due to abandoned purchases in its web shop. Customers who were ready to buy added wines to their shopping carts but left the checkout before completing their purchases — a critical pain point for an ecommerce model that relies on convenience, inspiration, and repeat purchases.
With real-time data and AI fueling every campaign, you can unlock the next level of customer experience.
