No theory. Just real campaigns, real results, and real marketers sharing what actually moved the needle. Get inspired by brands like yours — and start turning ideas into impact.
The Challenge
With a lean marketing team, an audience of diverse fandoms, and dozens of product drops every month, Sideshow needed a faster, more relevant way to launch campaigns.
The Challenge
UK’s leading online holiday package company, On The Beach offers fully customizable travel packages – mixing flights, hotels, dates, and more – giving customers complete flexibility. However, this makes personalized marketing a real challenge for On The Beach.
The Challenge
Hobbycraft‘s ecommerce journey hit a wall with their previous rule-based search solution that couldn’t handle the vibrant complexity of their 27,000+ SKU universe spanning dozens of creative verticals, resulting in:
The Challenge
TFG was aware of recent advancements in AI technology that would open up new ways to connect with customers. However, since conversational AI is still a new technology, TFG had concerns:
STAUFF openly admitted that it had quite a few business challenges to overcome while attempting to rev up its digital transformation initiative. The company was aware that new technology was needed, but they didn’t have an in-house development team, and in turn, had no idea where to begin the nuanced and complex transformation process. As its customers continued to expect manufacturing partners — like STAUFF — to be easy to do business with and personalize buying experiences, the B2B brand could no longer put their expectations on hold.
These customer expectations were as vast as they were varied. For instance, its maintenance, repair, and operations (MRO) customers wanted real-time order status information (e.g., tracking) and instant checkout without any barriers, while the distributors STAUFF worked closely with were seeking quick-order functionality for large quantity orders and seamless access to partner assets.
Finally, its original equipment manufacturers (OEM) customers now preferred cohesive technical consulting interfaces with rapid prototyping services. The various customer necessities combined with the company’s pain points quickly accelerated STAUFF’s need to digitally innovate efficiently and effectively.
Apple announced new privacy-focused features for Apple Mail that impacted the way that many companies did business. In particular, this affected key areas such as targeting, personalizing, and evaluating emails.
The privacy-focused opt-in stops senders from using pixels to collect information about users. It also prevents senders from knowing when users open an email and masks their IP address so it can’t be linked to other online activity or be used to determine their location.
Great for user privacy, but not so great for companies relying on email marketing.
musicMagpie noticed the shift away from third-party cookies, especially once Safari’s Intelligent Tracking Prevention (ITP) launched. musicMagpie had the proper foresight to realize they would lose a lot of valuable data.
For musicMagpie, cookie limitations meant the possibility of making the wrong strategic decisions, experiencing higher costs per acquisition, falling short on personalization, and lacking intel on the proper budget allocations. If the company wanted to continue to offer limitless customer experiences, it would need to make some adjustments.
HellermannTyton was in search of a new Content Management System (CMS), as its former system did not have the capabilities to support such an ambitious digital communication strategy. It was looking for a solution that could help support its efforts to personalize content for its loyal customers.
UFG was looking to drive more on-site personalized engagement among customers shopping with Topankovo, a retailer of best selling shoes, handbags, and accessories. Topankovo was looking to improve conversion for curious website visitors that may have been browsing or found items that they liked but abandoned their shopping carts.
Conventional marketing channels often struggle to serve a particular segment. If this segment of customers is unresponsive to traditional methods of marketing, they’ll avoid subscriptions and promotional emails. That means that without a direct channel like email or push, discounts cannot be delivered to customers.
Topankovo needed an innovative way to offer tailored promotions and discounts to customers that were personalized based on user behavior.
Yeo Valley Organic wanted to strengthen its community-focused appeal beyond supermarket shelves while rewarding customers who choose organic products. However, its existing loyalty approach wasn’t maximizing engagement or business impact.
The brand needed a platform that could deliver its unique “Farm to Fridge” experience digitally while maintaining its core values of fun, inclusivity, and community support.
Marine retailer Defender found that it was seeing great in-store success, but now needed to find a way to expand that success online. To achieve this, Defender knew it needed to address several key obstacles with its online experience:
With a wide range of products and a customer base that spans different age groups, languages, and shopping preferences, Patrick Morin recognized that its on-site experience needed to be both accurate and intuitive to keep pace with the expectations of shoppers. The brand also had to balance operational efficiency with the ability to deliver personalized experiences at scale and better accommodate customers in the fluid home renovation market.
However, Patrick Morin’s tech setup created several roadblocks:
In the highly competitive travel industry, maintaining customer loyalty is one of Kiwi.com’s most pressing challenges. The brand knew that building strong, meaningful relationships with travelers was the key to long-term success, and that understanding every customer’s unique needs was essential for ongoing engagement.
To make sure that important every touchpoint — from Kiwi.com’s website and campaigns to its mobile app — nurtured a valuable connection with its audience, the company needed to:
With real-time data and AI fueling every campaign, you can unlock the next level of customer experience.