musicMagpie, a British-owned online retailer that sells refurbished electronics and second-hand computer games, consoles, books, films, and music, is known for an algorithm that determines the price of an item based on its popularity on competitors’ websites.
The principle behind its purchase-and-sale algorithm is to minimize the amount of stock in musicMagpie’s warehouse. This way, the company can stay attuned to market trends and customer preferences.
musicMagpie noticed the shift away from third-party cookies, especially once Safari’s Intelligent Tracking Prevention (ITP) launched. musicMagpie had the proper foresight to realize they would lose a lot of valuable data.
For musicMagpie, cookie limitations meant the possibility of making the wrong strategic decisions, experiencing higher costs per acquisition, falling short on personalization, and lacking intel on the proper budget allocations. If the company wanted to continue to offer limitless customer experiences, it would need to make some adjustments.
Bloomreach Engagement and Loomi (Bloomreach’s AI for ecommerce) offered a way for musicMagpie to address all of these foreseen issues related to cookie limitations. The comprehensive CDP could collect and unify musicMagpie’s siloed data, which the company intended to use for actionable marketing campaigns to drive revenue.
Previously, businesses relied on pixels or trackers to measure conversions, purchases, and other vital customer actions. Now, these companies need to own and take responsibility for all collected customer data, and that’s where Bloomreach comes into the equation.
With an intelligent CDP and marketing automation, musicMagpie could effectively adopt a cookieless strategy to personalize the customer experience, including building ad audiences, monitoring channel performance, and managing customer consent — all from a single platform. It proved to be a step in the right direction.
Consent tracking for audiences is critical, I’ve been so impressed by the consent integration with Bloomreach. We can use the tool to collect consent from customers, and then, everything is completely integrated into our communications with them in real time. In addition, we can use real time audience management to further improve and optimize ad audiences based on customer behavior.
Thanks to Bloomreach Engagement, musicMagpie has taken its marketing and automation strategy to the next level.
Implementing our platform was a swift and seamless process, and the combination of front-end tracking and a tracking API helps musicMagpie take in clean data from servers to use in a more actionable way. Server-side conversion tracking also gives musicMagpie complete control over data on its ad networks, such as Facebook, Google, and various affiliate partners.
Using these advanced digitized tools, musicMagpie can now build ad audiences like never before, which allows the business to target, retarget, and even replicate campaigns. Best of all, the consent management feature happens in real time and entrusts end users with control over their personal information, boosting brand trust and loyalty.
With a cookieless strategy in place, musicMagpie has a future-proof solution that has already yielded impressive results — including a 20% lift in revenue since adopting Bloomreach Engagement.
We know your time is valuable, so let’s cut to the chase.
This isn’t your typical sales demo; it’s a conversation designed to help you make an informed decision about Autonomous Marketing, Autonomous Search or Conversational Shopping. We’ll discuss your challenges, explore potential solutions, and see if Bloomreach aligns with your goals.
Schedule a Time to Connect
bloomreach
Discover powerful new Bloomreach capabilities – real-time AI that gives you strategic control and maximizes every customer interaction.
Products
Autonomous Marketing
Personalize marketing in real-time across email, sms, app, website, and more.
Autonomous Search
Ecommerce search and merchandising with advanced AI from Nvidia and Google.
Conversational Shopping
Harness the power of conversational AI to unlock a new revenue channel.
Products
Marketing Automation
AI-powered marketing that automates, personalizes, and converts.
Search and Merchandising
AI-native commerce search that maximizes revenue per visitor.
Conversational Shopping
AI-driven shopping conversations that scale your best sales associate.
Integrations
160+ integrations to make your job easier and more effective. Find yours.
Solutions
Integrations
Technology Partners
Become a Partner
Resources
The Edge Summit
London & New York, Sep 2024
Pricing
There Is No Upgrade From Bloomreach
Find the perfect package for your business. Unify all your customer and product data and deliver connected customer experiences with our three commerce-specific products.
Book a call with one of our experts
About Us
Life With Bloomreach
Watch this video to learn what your life could look like when you use Bloomreach.
Products
Autonomous Marketing
AI-powered marketing automation that personalizes, automates and converts.
Autonomous Search
AI-native commerce search and merchandising that maximizes revenue per visitor.
Conversational Shopping
AI-driven shopping conversations that scale your best sales associate.
