Veke wanted to expand its newsletter program and automate key marketing processes to fuel growth, but its existing platform couldn’t support these ambitions. The company needed a way to understand customer behavior at a deeper level and make data-driven decisions that would directly impact revenue.

The problem stack:

• One-size-fits-all communication = missed engagement opportunities. The team was sending identical content to their entire CRM base, with no ability to tailor messages based on customer interests or behavior. This approach wasn’t sustainable for growth.
• Limited segmentation and automation = reduced conversions and efficiency. Without proper tools to segment audiences or automate workflows, the marketing team couldn’t connect with customers at the right moments with relevant messages, leaving revenue on the table.
• No visibility into newsletter performance = inability to scale personalization. The previous platform offered limited insights into how newsletter registrations and campaigns performed, making it impossible to optimize or scale personalization across channels.
• Manual workflows = slow execution and missed opportunities. Time-consuming manual processes prevented the team from acting quickly on customer signals, causing them to lose momentum in their customer engagement strategy.

Fairphone needed to prevent customer churn after launching a new flagship model, The Fairphone (Gen. 6), while staying true to its sustainability mission: the most sustainable phone is the one you already own.

• Post-launch anxiety = potential device abandonment. Fairphone 3, 4, and 5 users worried their devices were obsolete after the Fairphone 6 announcement, creating risk of premature upgrades or switching to competitors.
• No dedicated retention mechanism = missed revenue. The brand needed a structured way to praise longevity to existing users for spare parts and accessory purchases.
• Limited audience engagement = shallow relationships. Without an active newsletter funnel, Fairphone couldn’t nurture relationships with visitors who weren’t ready to purchase immediately.

With a lean marketing team, an audience of diverse, dedicated fandoms, and dozens of product drops every month, Sideshow needed to deliver marketing campaigns that were fast, relevant, and effortless to execute.

But demanding campaign-building processes were slowing things down. Each launch required new content, audience segmentation, and journey building, with multiple steps and collaborators involved. These bottlenecks made it difficult to launch campaigns quickly, limiting Sideshow’s ability to react to real-time opportunities.

To keep pace with demand and personalize its messages across channels — without adding complexity — Sideshow adopted Affinity, Bloomreach’s autonomous marketing solution.