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The Mind Behind The Best Minds in Marketing

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Alexander Platzbecker Head of Gloval eBusiness

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Daniel Barnes Senior CRM Executive

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Abbie Hodgson Senior CRM Manager

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Michał Wojas Director of E-commerce

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Michael Manson Head of E-Commerce

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Burkhard Henn CMO

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Peter Velits Co-owner

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Nicola Cottrell Head of CRM

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Mara Derakapet Senior Marketing Manager

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Harry Carpenter CRM Executive

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Pete Franco President

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Zephan Hazell eCommerce Manager

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Natasha Ripley CRM Manager

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Joshua Goedhuys Marketing Automation Specialist

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Mike Aspinall Data Activation Manager

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Manu Arjó Head of Product

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Amy R. G. Carr Chief Marketing Officer

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Graham Wilson Director of Digital and Omnichannel

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Mayborn Group’s Black Friday SMS Campaign Brings Massive ROI

9.8% Conversion Rate

Mayborn Group’s Black Friday SMS Campaign Brings Massive ROI

Trying out a new marketing channel is never easy. The essence of marketing innovation lies in exploring new ways to connect with customers and how to adapt these strategies on the fly in real time. For the Mayborn Group, that new channel was SMS marketing. Using SMS messages to complement a personalized email marketing strategy would hel…

Côte Harnesses Personalized Weblayers To Craft Customer-Centric Experiences With Bloomreach

Côte Harnesses Personalized Weblayers To Craft Customer-Centric Experiences With Bloomreach

Customer satisfaction and retention are key goals for Côte. Recognizing the need to know its customers on an individual level to achieve these goals, the company resolved to build a complete understanding of its audience and leverage these findings to fuel a customer-centric marketing strategy. Evolving its website from a traditional rest…

Haven Personalizes Multiple Customer Journeys With Managed Endpoints

+77% Click-Through Rate

Haven Personalizes Multiple Customer Journeys With Managed Endpoints

For a holiday business like Haven, it is essential to understand customer needs and exactly what the customer wants when they begin their journey. Understanding and adapting to the different types of customer journeys is crucial for providing exceptional service and creating a path to purchase online at Haven.com. Haven provides activitie…

My Jewellery Gets Creative With Zero-Party Data and Pinterest Campaigns

55% Email Open Rate

My Jewellery Gets Creative With Zero-Party Data and Pinterest Campaigns

My Jewellery wanted to offer limitless experiences to its loyal customers while respecting their personal data privacy. The best way to do this? Embrace the zero-party data movement and invest in the Pinterest API for Conversions to ensure visibility of conversions on a key marketing channel.

On the Beach Boosts Click-Through Rate by 95% With Price Drop Email Campaigns

+95% Click-Through Rate

On the Beach Boosts Click-Through Rate by 95% With Price Drop Email Campaigns

On the Beach offers fully customizable travel packages — mixing flights, hotels, dates, and more — giving customers complete flexibility. However, this makes personalized marketing a real challenge for On the Beach. Endless combinations = overwhelming data. The marketing team struggled to turn all those options into personalized campaig…

O2 Slovakia Builds Better Ad Audiences With Bloomreach

FinTech and Telco

-60% Cost per Page Visit

O2 Slovakia Builds Better Ad Audiences With Bloomreach

O2 Slovakia wanted to optimize their Facebook and Google ad audiences to make sure their digital campaigns were reaching the right users with the right message. To achieve this, they built lookalike audiences within Facebook and Google Ads to target potential customers with acquisition campaigns. But the ability to build sophisticated aud…

Bensons for Beds Increases Ecommerce Sales 41% YoY With Bloomreach Engagement

+41% Ecommerce Sales

Bensons for Beds Increases Ecommerce Sales 41% YoY With Bloomreach Engagement

After changing leadership during the COVID-19 pandemic, Bensons for Beds shifted focus to invest more in digital to match its in-store offers. The company wanted to learn how to use its digital propositions to not only just support in-person shopping, but also use its collected customer data to construct personalized journeys for customer…

Deutsche Telekom Delivers A Personalized Experience To Their Mobile Customers

Deutsche Telekom Delivers A Personalized Experience To Their Mobile Customers

In order to welcome new customers to the Deutsche Telekom system and apps, the team leverages a ‘Telekom Moment’ — immediately after setup, customers receive a welcome message, a permission request, relevant suggestions of Telekom’s & Partner’s apps, and notifications of special services. To deliver the ‘Telekom Moment’ over a variety…

Unisport Upgrades Email Marketing With Mailgun and Bloomreach

Outdoor Equipment

+300% marketing automation revenue

Unisport Upgrades Email Marketing With Mailgun and Bloomreach

Unisport was using email marketing and communications to connect with customers but was missing the ability to segment its audience and take meaningful action with personalized marketing communications to those segments. Not being able to separate subscribers based on their activity level with the brand — active, passive, dormant, etc. — …

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"What we really liked about Bloomreach is the ability to work seamlessly with Shopify and our huge retail presence, multiplying its value."

Pietro Rossato Digital Manager at PittaRosso

Joined March 2026

"By replacing Klaviyo with Bloomreach, WBJ and Tish Lyon can now unify Shopify, POS, and offline data to discover more advanced segmentation and deliver milestone-driven journeys across email and SMS."

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Anna Piros Head of CRM at Euroflorist

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From personalized emails to localized web journeys, every customer touchpoint will be as thoughtful and unique as the clothing Sumissura creates.

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With support from our partner Vecton, Hockerty will unify customer data and deliver seamless, multilingual journeys across email, web, and more.

Joined November 2025

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Joined October 2025

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Joined October 2025

"With Bloomreach, we're getting a new CRM, new possibilities, and one goal: to serve our customers better, smarter, and more personally than ever before."

Zuzana Kozakova Technical CRM Manager at Rohlik Group

Joined October 2025

"At HolidayCheck, we're always looking for smarter, more connected ways to serve our travelers. With Bloomreach, we can better understand our customers and develop lasting relationships."

Stefan Djermester Director CRM and Digital Marketing at HolidayCheck

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Robust CRM tool and best for campaign management

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4.5

Robust personalization for Email and SMS Marketing

Verified User Employee in Marketing

Advanced Segmentation and Automation Features Enhance Campaign Precision and Reporting

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AI-Powered Personalization and Omnichannel Marketing Made Easy with Bloomreach

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One-stop shop for all things customer. Enabling a holistic and omnichannel view to target customers across all touchpoints.

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Smart Search and Recommendations That Truly Understand Customers

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All-in-One Platform That Supercharges Personalization and Campaigns

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A game changer for data management and customer outreach

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Intuitive and expansive marketing platform - opportunities are endless!

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A powerful engine for scalable, data-driven e-commerce growth!

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5

Powerful platform for personalized marketing and customer data optimization

Verified User Retail

5

We use it for e-mail marketing and Bloomreach easily ensures the best deliverability at top speeds.

Verified User Professional in Marketing

Integrating Email, SMS, And Push Notifications Improves Campaign Efficiency And Targeting

Marketing Manager Retail

3.5

Streamlined Personalization Across Multiple Brands

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The new AI Loomi features and the ability to build custom dashboards.

Marketing Manager Travel and Hospitality

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