Outdoor Equipment
Sports
Nearly 3% increase in add-to-cart rate
Defender Boosts Add-to-Cart Rates With Conversational Shopping
Marine retailer Defender found that it was seeing great in-store success, but now needed to find a way to expand that success online. To achieve this, Defender knew it needed to address several key obstacles with its online experience:
It needed to be conversational. Defender’s success in person came from having conversations with custo…