Retail
+20% CRM revenue
thortful Boosts CRM Revenue by 20% With Occasion-Led Personalization
thortful had a lofty goal it wanted to reach: reverse declining purchase frequency without adding new technology or slowing execution. However, because greeting cards are inherently a needs-based product, it was difficult to market to customers when they didn’t have a specific occasion coming up.
There were some additional hurdles thortf…