Transformative Success Stories | Bloomreach Case Studies

200+ Real Customer Stories From Marketers and Merchandisers Like You

No theory. Just real campaigns, real results, and real marketers sharing what actually moved the needle. Get inspired by brands like yours — and start turning ideas into impact.

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Wolseley Elevates B2B Product Search With Bloomreach Discovery

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wagamama Crafts Personalized Campaigns To Build Customer Loyalty With Bloomreach

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Voyo Croatia Gets 500% Initial ROI on Bloomreach Engagement

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Retail

Mayborn Group’s Black Friday SMS Campaign Brings Massive ROI

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Restaurants

Côte Harnesses Personalized Weblayers To Craft Customer-Centric Experiences With Bloomreach

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Proven by 1,400+ Brands Across Industries

Case Study

Just a Few of Our Favorite Wins per Product

Travel & Hospitality

On The Beach Boosts Click-Through Rate by 95% With Price Drop Email Campaigns

The Challenge
UK’s leading online holiday package company, On The Beach offers fully customizable travel packages – mixing flights, hotels, dates, and more – giving customers complete flexibility. However, this makes personalized marketing a real challenge for On The Beach.

Endless combinations = overwhelming data.

Generic campaigns = missed opportunities.
Limited targeting = shallow impact.

How Bloomreach Solved It

+95%

CTR

+587%

Conversion Rate

+362%

Revenue Per Visit

How Bloomreach Solved It

Retail

Hobbycraft Boosts AOV by 21% and RPV by 7.3% With Conditional Slot Merchandising

The Challenge
Hobbycraft‘s ecommerce journey hit a wall with their previous rule-based search solution that couldn’t handle the vibrant complexity of their 27,000+ SKU universe spanning dozens of creative verticals, resulting in:

Broken discovery experiences

Team exhaustion

How Bloomreach Solved It

+21%

Avg. Order Value

+7.3%

Revenue Per Visitor

+6.4%

Avg. Order Value

How Bloomreach Solved It

Fashion

TFG Boosts Online Conversion Rate by 35.2% With Bloomreach Clarity

The Challenge
TFG was aware of recent advancements in AI technology that would open up new ways to connect with customers. However, since conversational AI is still a new technology, TFG had concerns:

What would it be perceived as assisting with?

Would the solution just provide stock answers (that any algorithm could spit out)?

Would it hallucinate and provide inaccurate results?
Would it be a closed system?

How Bloomreach Solved It

+39.8%

Revenue Per Visit

-28.1%

Exit Rate

+35.2%

Conversion Rate

How Bloomreach Solved It

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Grocery

+27% Conversion Rate

Terno Increased Conversion Rate 27% With Bloomreach and Voxwise

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Grocery

+27% Conversion Rate

Terno Increased Conversion Rate 27% With Bloomreach and Voxwise

Ecommerce personalization is crucial for grocery companies that are trying to retain customers. Personalized experiences can improve customer engagement and satisfaction, which can lead to increased loyalty and repeat purchases. Grocers that are able to provide customized recommendations based on a customer’s past purchases, preferences, and browsing behavior can create a more personalized shopping experience that encourages customers to come back again and again.

Working with Bloomreach partner Voxwise, Terno learned that its average customer grocery shops about every 3.5 days. With this data, Terno began to work with Voxwise on how to attract customers back to its stores, rather than buying from its competition.

How could this be done? With exceptional ecommerce personalization strategies designed to keep customers loyal to its brand.

+10% Inbox Placement

FitFlop Migrates Marketing Automation and ESP Activity to Bloomreach Engagement

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+10% Inbox Placement

FitFlop Migrates Marketing Automation and ESP Activity to Bloomreach Engagement

The challenge that FitFlop faced is a familiar one to many companies in ecommerce — it felt like it needed to make an important change with its tech stack.

FitFlop’s previous email service provider (ESP) provided the company with the foundation it needed, but there was a lingering feeling that more could be done to serve a loyal customer base. The company had collected customer data, it just needed a platform that would facilitate taking the best action with it.

FitFlop knew change was necessary, but the process of moving marketing automation and ESP activity over from one provider to another is not always easy. It can be a daunting task properly upskilling one’s team internally to support the transition.

Grocery

7weeks Implementation

Woolworths’ MILKRUN Powered by Metro Uses Bloomreach To Ensure Fast Grocery Delivery

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Grocery

7weeks Implementation

Woolworths’ MILKRUN Powered by Metro Uses Bloomreach To Ensure Fast Grocery Delivery

MILKRUN Powered by Metro is the new way to get your groceries in Australia. Woolworths is bringing hot food, sushi, flowers, and so much more to customers’ doorsteps all over the country in less than 60 minutes.

But just having a home delivery grocery service isn’t enough in today’s digital-first world. Woolworths needed a great platform to power that app — one that could derive key customer insights and make data-driven decisions based on customer behavior in real time. After all, delivering a connected omnichannel experience would be impossible without these things.

With customers increasingly expecting personalized experiences, how could Woolworths manage personalization, content management, and other key aspects of its app, all while offering a seamless customer journey and experience?

Beauty

+50% Click-Through Rate

Benefit Cosmetics Increases Revenue per Email by 40% With Personalized Launch Campaign

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Beauty

+50% Click-Through Rate

Benefit Cosmetics Increases Revenue per Email by 40% With Personalized Launch Campaign

Benefit Cosmetics decided to discontinue its previous range of blushes and launch an entirely new range of products: “Blush.”

To communicate this opportunity properly, Benefit decided to run an omnichannel campaign with multiple stages: pre-launch, launch, and post-launch. The brand also wanted to make it personalized.

Benefit knew it was facing some potential challenges with this plan:

Omnichannel campaign = risk of misaligned channels. Benefit needed to figure out how to orchestrate all its channels (in this case, email, lead generation, and weblayers).

More stages = higher chances for chaos. With multiple stages of the campaign being communicated via multiple channels, the chances of the wrong messaging at the wrong time increase.

Personalization = additional complexity. Benefit decided it wanted to use its customer data to personalize the content.

Beauty

+20% Loyalty Redemptions

Revolution Beauty Creates Interconnected Experiences With Bloomreach

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Beauty

+20% Loyalty Redemptions

Revolution Beauty Creates Interconnected Experiences With Bloomreach

With such a wide-reaching audience with unique wants and needs, connecting with shoppers on a personal level and retaining their business was a top priority for Revolution Beauty — especially their most loyal customers. Their loyalty program, Rev Rewards, was launched in 2020 using our valued partner Yotpo and is instrumental in retaining and engaging their most high-value audience.

To bolster the success of Rev Rewards and optimize every stage of the customer lifecycle, Revolution Beauty needed to truly know their customers and be able to adapt quickly, reaching them when and where it counts. They wanted to expand their marketing channels and communicate with customers across multiple touchpoints, guiding them with personalized campaigns fueled by a deep understanding of each customer’s motivations.

Manufacturing

12x Content Shared

Global Industrial Increases Customer Education With Bloomreach and Shift7

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Manufacturing

12x Content Shared

Global Industrial Increases Customer Education With Bloomreach and Shift7

Global Industrial started as a small material handling company when it was birthed in 1949 and has transformed into a B2B industry-leading distributor with over 1.7 million products in 21 industrial and commercial categories.

But just as Global Industrial differentiated itself in its first 70+ years of business, the company wanted to differentiate itself in the thought leadership realm as well. It wanted to create a platform to generate and distribute educational content to customers that could empower them with the resources they needed to be successful with Global Industrial products and to better understand the marketplace at large.

Global Industrial’s challenge? A product-focused and product-led website experience as well as a homegrown website platform that offered little flexibility for expanding content storytelling. Stack that on top of an increasingly competitive digital commerce marketplace and all of these factors left little room for differentiation in an already crowded space.

+7.9% Avg. Order Value

Bloomreach Helps MKM Future-Proof Its Business With Composable Commerce

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+7.9% Avg. Order Value

Bloomreach Helps MKM Future-Proof Its Business With Composable Commerce

Not only was MKM’s tech stack reaching its end of life, but the company was also highly aware of the issues surrounding its website — from slow load times and costly maintenance protocols to its digital experience being a subpar reflection of its stellar in-person experience. MKM recognized that the industry was changing, and within the next five to seven years, 45% of its current customer base would be retiring. Therefore, the business needed to lean into the “expectation economy,” or the idea that consumers, especially those who identify as millennials and Gen-Z, have greater expectations than ever around every purchase decision.

The wholesaler also needed to address that its website only accounted for a limited amount of its business revenue. Additionally, MKM did not want the website experience to continue to reflect poorly on them as a provider of much-needed products and services and leave a potential channel of revenue untapped. The brand was also concerned about its website being the first touchpoint in the buyer’s journey, since it may deter a prospect from visiting one of its branches.

Finally, the existing website had no way to provide cohesive reporting, customer relationship management (CRM), or personalization. All of the product data was siloed, too — meaning that there was no single source of truth. Essentially, these shortcomings left MKM in a serious bind. The company had no way to evaluate the marketing and merchandising tactics that were working, differentiate customer and buyer types from one another, or ensure customer lifetime value.

Retail

-33% Emails Sent

Proffsmagasinet Sends Fewer Emails, Generates More Revenue With Bloomreach

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Retail

-33% Emails Sent

Proffsmagasinet Sends Fewer Emails, Generates More Revenue With Bloomreach

Proffsmagasinet faced a challenge that many modern ecommerce companies face — the company had customers coming to their online shop to purchase products, but lacked a deep understanding of those customers.

In order to offer the best possible online experience to its customers, Proffsmagasinet needed to have an understanding of the ins and outs and twists and turns of each customer’s journey online. Using different SaaS tools for email marketing, web push notifications, product recommendations, and SMS caused the company to lack a single customer view and have siloed customer data that could not be used to paint an accurate picture of each customer’s journey to purchase.

Proffsmagasinet needed an intuitive platform that could collect customer data and make it usable for its marketers to create customer experiences that would keep customers coming back to make repeat purchases online. In short, it needed a single solution to be able to put its collected customer data to work via personalized marketing campaigns.

Proffsmagasinet needed an intuitive platform that could collect customer data and make it usable for its marketers to offer limitless customer experiences that would keep customers coming back to make repeat purchases online. In short, it needed a single solution to be able to put its collected customer data to work via personalized marketing campaigns.

+380% CRM Revenue

Arriva UK Bus Significantly Increases CRM Revenue With Bloomreach Engagement

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+380% CRM Revenue

Arriva UK Bus Significantly Increases CRM Revenue With Bloomreach Engagement

Arriva UK Bus holds itself accountable to providing best-in-class communications while putting customers at the heart of the business.

Attaining such a goal is challenging in itself, but doing so without the support of the right marketing technology makes it even more difficult.

Arriva UK Bus recognised that its personalized marketing communications could take a large step forward. The company was not able to effectively segment its audiences, gain access to key insights, and have first-class marketing automation.

In order to increase customer engagement and retention, Arriva UK Bus wanted to dive deeper with ecommerce personalization.

Retail

99.94% weighted average email delivery rate

How Crafter’s Companion Streamlined Email Marketing With Bloomreach in Under 4 Weeks

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Retail

99.94% weighted average email delivery rate

How Crafter’s Companion Streamlined Email Marketing With Bloomreach in Under 4 Weeks

Over the past 16 years, Crafter’s Companion has built an extremely loyal customer base via TV shopping channels and its own Crafter’s TV. Many customers spend hours watching tutorials and crafting sessions, fostering a community that feels more like a fan base.

However, Crafter’s Companion found that it was facing some challenges with its previous solution when trying to connect with its audience:

Personalizing at scale was difficult. The brand’s customer base was very diverse and engaged, which made it difficult to tailor content to everyone. Crafter’s Companion needed a way to segment based on unique behaviors, product preferences, and engagement frequencies.
The data wasn’t quite there. Crafter’s Companion knew its customers were loyal, but didn’t have the robust data it needed to deliver the right content to the right people at the right time.

Not enough flexibility. With frequently updated content, time-sensitive offers, and new products with very short promotional windows, Crafter’s Companion needed a flexible setup that could handle rapid adjustments without disrupting the email workflow.

+35% higher AOV

11teamsports Drives 35% Higher AOV Through Bloomreach-Powered Loyalty Program

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+35% higher AOV

11teamsports Drives 35% Higher AOV Through Bloomreach-Powered Loyalty Program

11teamsports needed to launch a scalable loyalty program that would drive repeat purchases and increase customer lifetime value across multiple countries and brands.

No loyalty program infrastructure = missed retention opportunities. Without a membership program, 11teamsports had no systematic way to reward repeat customers or incentivize higher purchase values across their 4.2 million customer base.
Complex multi-country rollout requirements = operational challenges. Launching a loyalty program across 23 countries with different languages, currencies, and regulations required a platform that could handle localization and compliance at scale.
Limited behavioral segmentation = poor targeting and lower engagement. Batch-and-blast email approaches couldn’t leverage customer transaction history, preferences, or behavioral data for personalized loyalty communications.
Scattered customer data = missed cross-selling opportunities. Without unified customer profiles across brands and countries, the team couldn’t create cohesive loyalty experiences or track member behavior effectively.

Retail

2% of total ecommerce sales

Bluebell Group Delivers Next-Level Personalization With Bloomreach + Shopify

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Retail

2% of total ecommerce sales

Bluebell Group Delivers Next-Level Personalization With Bloomreach + Shopify

Because of its large and diverse portfolio of brand partners, Bluebell Group knew that personalization would be key to helping these brands successfully launch in Asian markets.

However, Bluebell Group’s previous solution led to several challenges:

Disconnected customer data. Without a unified view of customer and product data, the team couldn’t build relevant campaigns or trigger timely communications.
Heavy reliance on IT. Reporting updates and requests had to go through IT, which took time and led to lagging optimization.
Generic marketing. Lack of real-time data meant brands had to send mass communications that weren’t personalized.

Without an easy way to bring customer data and product data together in real time, Bluebell Group couldn’t deliver the personalization necessary to engage and convert customers across a wide range of industries. The company knew it needed a solution that could personalize on a deeper level.

5 unique customer archetypes

Thirdlove Builds Millions of Personalized Experiences With Bloomreach and IM Digital

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5 unique customer archetypes

Thirdlove Builds Millions of Personalized Experiences With Bloomreach and IM Digital

For a brand centered on finding the right fit, one-size-fits-all marketing simply wasn’t an option for Thirdlove. The company needed a scalable way to deliver shopping journeys that were always relevant — if a customer’s size or shopping preferences changed over time, their experience needed to reflect those changes instantly.

To build these hyper-relevant experiences, Thirdlove needed to:

Personalize communications in real time based on individual fit and size data.
Create customer segments that reflect meaningful shopping behavior and purchases, not just static attributes.
Sync these customer insights across Thirdlove’s entire marketing stack, ensuring every touchpoint is consistently personalized.

Home Goods

3x new contacts collected

ASKO – NÁBYTEK Boosts Revenue by 200% in 16 Months With Bloomreach and ePace

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Home Goods

3x new contacts collected

ASKO – NÁBYTEK Boosts Revenue by 200% in 16 Months With Bloomreach and ePace

ASKO – NÁBYTEK wanted to drive revenue growth and lead acquisition by transforming its CRM from a basic loyalty program into a data-driven customer engagement engine. However, the brand encountered several issues:

Scattered customer data led to missed opportunities. Data from retail stores, ecommerce, and other systems existed in silos, making it impossible to get a unified view.
Limited lead acquisition meant slower growth. Lead acquisition was such a bottleneck that even an early target of 550K new contacts felt like “science fiction” to the brand.
Misaligned teams had some resistance to change. Retail and ecommerce teams viewed CRM differently, making cross-channel collaboration difficult.
One-size-fits-all email drove low engagement. Non-personalized, high-volume newsletter blasts were producing diminishing returns.

“The hardest part was actually getting the two teams — the ones managing e-shop and retail stores — to work together.”

Andrea Štěpánová, Marketing Director at ASKO – NÁBYTEK

+160% Subscribers daily

Be Lenka Generates €2.5M With a Bloomreach Weblayer Campaign

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+160% Subscribers daily

Be Lenka Generates €2.5M With a Bloomreach Weblayer Campaign

As a rapidly growing brand, Be Lenka wanted to provide all its customers with experiences as tailored and high-quality as its products. But the brand faced some challenges:

Integration wasn’t easy. Be Lenka was using a custom-made web solution, which made it more difficult to integrate a new solution.
Lack of resources meant potential bottlenecks. With a small in-house IT team, Be Lenka faced resourcing issues when trying to balance integration with campaign needs.
Manual processes limited scale. The custom-made solution didn’t allow the team to create more complex campaigns at the speed and scale they wanted.

Retail

Thousands Personalized variants

Toolstation Uncovers Significant Revenue Opportunity With AI-Powered Customer Segmentation

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Retail

Thousands Personalized variants

Toolstation Uncovers Significant Revenue Opportunity With AI-Powered Customer Segmentation

Toolstation’s rapid growth created an opportunity to optimize marketing effectiveness and customer loyalty across their diverse base of tradespeople and DIY enthusiasts. Without deeper customer insights, they were missing significant revenue opportunities.

Generic marketing approach = missed personalization opportunities. One-size-fits-all communications failed to resonate with different customer segments from professional electricians to weekend DIYers.
Limited customer understanding = ineffective targeting. Toolstation wanted to differentiate between a purchase for a decorating DIY project versus a larger trade workflow.

No marketing measurement framework = unclear ROI. Leadership was keen to measure the effectiveness of marketing activities and forecast future sales potential.

10h saved per month

Miele Cuts Customer Service Calls and Drives Revenue Growth With Bloomreach

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10h saved per month

Miele Cuts Customer Service Calls and Drives Revenue Growth With Bloomreach

Miele wanted to provide customer experiences that matched the premium feel of its products. However, it was held back by several key challenges:

Manual data exports took up time. In order to gather customer data for their campaigns, the team had to perform manual data exports, which took up hours of precious time each month.
Disconnected channels = fragmented customer view. Online and offline customer behaviors weren’t connected, making it hard to tailor messages or create seamless campaigns.
Generic communication = higher support costs. Customers would often call in for help with their appliances, increasing service load.
Missed revenue opportunities. Without personalized, timely guidance, customers weren’t engaging with additional products or services.

Telco

~3000 clicks on the CTA of the email sharing the Fairphone Impact Report

Fairphone Powers Its Sustainable Marketing Strategy With Bloomreach Engagement

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Telco

~3000 clicks on the CTA of the email sharing the Fairphone Impact Report

Fairphone Powers Its Sustainable Marketing Strategy With Bloomreach Engagement

Fairphone has successfully impacted every stage of electronics production — from initial design and manufacturing to the complete product lifecycle — creating a business model that prioritizes ethics and sustainability above all else.

As Fairphone continued to expand its reach and impact, the company sought to enhance several aspects of their marketing and data management capabilities to support their growth potential:

Streamlining data architecture: Fairphone wanted to establish a more unified approach to customer data management, creating a single source of truth that would provide a more comprehensive view of their customers’ journeys and behaviors. This would enable them to develop more cohesive marketing strategies.

Enhanced customer tracking capabilities: The company aimed to improve their ability to track customer activities and visitor behaviors across their digital touchpoints. Better tracking would help them understand customer preferences more deeply, optimize user experiences, and identify new opportunities for engagement and conversion.

Scaling marketing operations: With ambitious goals to increase revenue and customer lifetime value, Fairphone needed to enhance its marketing capabilities beyond their current technology stack. The company sought more sophisticated tools to support an intelligent, data-driven marketing approach for their next phase of growth.

Fairphone needed to differentiate itself in a crowded market while staying true to its sustainability mission, requiring more targeted and personalized communication strategies.

+4.04% revenue per visitor

Outdoor Retailer Regatta Personalizes On-Site Shopping at Scale

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+4.04% revenue per visitor

Outdoor Retailer Regatta Personalizes On-Site Shopping at Scale

With a catalog of over 4,000 products, Regatta understands that no two shoppers are alike — and that personalization is key to helping customers find the products they’re looking for as they shop their site.

But to create individualized shopping experiences at the speed and scale required, Regatta needed a solution that brought all of its touchpoints in sync. The brand needed technology that could:

Connect customer insights with product discovery tools to dynamically adapt each customer’s experience
Leverage in-session customer behavior to tailor each shopper’s search results and rankings
Personalize the entire on-site shopping journey at scale

Home Goods

Bensons for Beds Personalizes Every Touchpoint With Bloomreach

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Home Goods

Bensons for Beds Personalizes Every Touchpoint With Bloomreach

Bensons for Beds needed a tool that would allow them to capture data for customers who had both been in their stores or on their website at various different points of their buying journey. To get there, they had to overcome key roadblocks:

Offline and online data = disconnected journeys. Customers often engaged with both stores and digital touchpoints, but the team lacked a single view of the customer to tailor communications.
Manual integration burden = limited agility. Teams spent time manually stitching data and tools together, slowing campaign launch and innovation.
Limited personalization = lost conversion opportunities. Without centralized data, creating timely and relevant messaging—especially post-promotion or based on browsing signals—was difficult.

Fragmented tech stack = inefficiencies across teams. Marketers, merchandisers, and developers had to work across disconnected tools, hindering specialization and scalability.

-75% time

Desigual Personalizes Global Campaigns at Scale With Bloomreach

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-75% time

Desigual Personalizes Global Campaigns at Scale With Bloomreach

As Desigual’s business grew on a global scale and online channels became a top priority, the brand recognized the need for a more unified approach to its marketing efforts.

With over 100 markets and a goal to send several communications to each customer per week, the team faced growing demands for personalization, scale, and speed — but needed to do so without growing the size of its three-person marketing team.

To achieve these goals, Desigual needed to:

Personalize omnichannel communications with a variety of different factors, including customer location, language, preferences, and age.
Build a robust shopping journey for both longstanding customers and new audiences.
Automate campaign creation and keep all of the brand’s channels in sync, ensuring that every communication is timely and relevant.

The company was looking for a solution that could unify its data, orchestrate omnichannel experiences, and give its internal team full control over execution — all without adding any operational burdens.

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With real-time data and AI fueling every campaign, you can unlock the next level of customer experience.

200+ Real Customer Stories From Marketers and Merchandisers Like You

Proven by 1,400+ Brands Across Industries

Just a Few of Our Favorite Wins per Product

On The Beach Boosts Click-Through Rate by 95% With Price Drop Email Campaigns

Hobbycraft Boosts AOV by 21% and RPV by 7.3% With Conditional Slot Merchandising

TFG Boosts Online Conversion Rate by 35.2% With Bloomreach Clarity

I want to see case studies

Ready to get personal? Let's Talk

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