Transformative Success Stories | Bloomreach Case Studies

200+ Real Customer Stories From Marketers and Merchandisers Like You

No theory. Just real campaigns, real results, and real marketers sharing what actually moved the needle. Get inspired by brands like yours — and start turning ideas into impact.

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Sports

Ultimate Performance Turns Insights Into Omnichannel Success With Bloomreach

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Isadore Uses Bloomreach Engagement To Drive Sustainable Commerce Initiatives

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Retail

Vitaminstore Personalizes Its Customer Loyalty Program With Bloomreach

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Nasty Gal Innovates On-Site Engagement With Bloomreach

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Restaurants

Venture Group Improves the Customer Experience With Bloomreach Engagement’s Native WhatsApp Integration

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Proven by 1,400+ Brands Across Industries

Case Study

Just a Few of Our Favorite Wins per Product

Retail

Sideshow Goes From Concept to Campaign in 15 Minutes With Bloomreach Affinity

The Challenge
With a lean marketing team, an audience of diverse fandoms, and dozens of product drops every month, Sideshow needed a faster, more relevant way to launch campaigns.

Demanding campaign-building processes = slow speed to market.

Diverse, dedicated fandoms = complex segmentation needs.
Manual workflows = missed real-time opportunities.

How Bloomreach Solved It

+$10K

Revenue from a Single Campaign

+13.9%

Email Revenue from Affinity

15minutes

From Idea to Launch

How Bloomreach Solved It

Travel & Hospitality

On The Beach Boosts Click-Through Rate by 95% With Price Drop Email Campaigns

The Challenge
UK’s leading online holiday package company, On The Beach offers fully customizable travel packages – mixing flights, hotels, dates, and more – giving customers complete flexibility. However, this makes personalized marketing a real challenge for On The Beach.

Endless combinations = overwhelming data.

Generic campaigns = missed opportunities.
Limited targeting = shallow impact.

How Bloomreach Solved It

+95%

CTR

+587%

Conversion Rate

+362%

Revenue Per Visit

How Bloomreach Solved It

Retail

Hobbycraft Boosts AOV by 21% and RPV by 7.3% With Conditional Slot Merchandising

The Challenge
Hobbycraft‘s ecommerce journey hit a wall with their previous rule-based search solution that couldn’t handle the vibrant complexity of their 27,000+ SKU universe spanning dozens of creative verticals, resulting in:

Broken discovery experiences

Team exhaustion

How Bloomreach Solved It

+21%

Avg. Order Value

+7.3%

Revenue Per Visitor

+6.4%

Avg. Order Value

How Bloomreach Solved It

Fashion

TFG Boosts Online Conversion Rate by 35.2% With Bloomreach Clarity

The Challenge
TFG was aware of recent advancements in AI technology that would open up new ways to connect with customers. However, since conversational AI is still a new technology, TFG had concerns:

What would it be perceived as assisting with?

Would the solution just provide stock answers (that any algorithm could spit out)?

Would it hallucinate and provide inaccurate results?
Would it be a closed system?

How Bloomreach Solved It

+39.8%

Revenue Per Visit

-28.1%

Exit Rate

+35.2%

Conversion Rate

How Bloomreach Solved It

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Beauty

17.5x Clicks

Yves Rocher Upgrades Personalization With Bloomreach’s Real-Time Product Recommendations

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Beauty

17.5x Clicks

Yves Rocher Upgrades Personalization With Bloomreach’s Real-Time Product Recommendations

Yves Rocher’s challenge was not a foreign one to many ecommerce companies — it wanted to provide the most personalized product recommendations it could to both returning customers and first-time visitors with no prior history of interaction with the website or brand.

Due to the importance of personalization in B2C marketing today, Yves Rocher wanted to go beyond generic recommendations and ensure that each product recommendations was relevant to each individual customer. To do so, the company needed to first find the right algorithm and tech stack to help it drive this initiative.

Fashion

+30.9% Revenue per Email

How River Island Enhanced a Great Email Marketing Program With Bloomreach Engagement

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Fashion

+30.9% Revenue per Email

How River Island Enhanced a Great Email Marketing Program With Bloomreach Engagement

The River Island marketing team was looking for a way to fine tune its email program. Specifically, the team wanted to improve domain reputation and build trust in the brand by offering a good customer communication experience. The team wanted to accomplish these goals while not losing revenue from email.

Sending too many emails to inactive customers can annoy them and lead to high unsubscribe rates — which can negatively impact your email deliverability. At the same time, sending too few emails to loyal customers could lead to a drop in revenue. The team needed to find that sweet spot of sending the right amount of emails to the right customer.

Pets
Retail

+107% Conversion Rate

Whisker Optimizes Customer Journeys With Bloomreach’s Multivariate Testing and Experiments

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Pets
Retail

+107% Conversion Rate

Whisker Optimizes Customer Journeys With Bloomreach’s Multivariate Testing and Experiments

Whisker’s challenge was a familiar one for many digital commerce companies: creating a consistent and impressionable marketing message that guides users all the way through the customer journey, from awareness to satisfied purchase.

To craft a personalized experience for its customers, Whisker needed to connect its marketing channels and access all its user behavior in one place — a single customer view — which its previous marketing solution didn’t allow for. This left Whisker’s data siloed and its marketing team unable to craft a persistent message through each customer’s journey.

Fashion

+19% Revenue per Email

Wojas Mitigates Ad Blocking and Personalizes Campaigns With Bloomreach Engagement and Vecton

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Fashion

+19% Revenue per Email

Wojas Mitigates Ad Blocking and Personalizes Campaigns With Bloomreach Engagement and Vecton

Understanding shoppers on an individual level and using relevant data to personalize customer experiences was paramount for Wojas. But the amount of internet users who use an ad blocking tool made these goals difficult to achieve.

In addition to hiding ads, ad blockers disable known tracking scripts like Google Analytics or Facebook Pixel and obscure customer behavior on site. This can lead to these pixels not firing appropriate events, like add-to-cart or purchase events — key touchpoints that campaigns need to function correctly.

Outdoor Equipment

+23.39% Conversion Rate

Level Nine Sports Increases Conversion Rate by 23% With Bloomreach Discovery and BigCommerce

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Outdoor Equipment

+23.39% Conversion Rate

Level Nine Sports Increases Conversion Rate by 23% With Bloomreach Discovery and BigCommerce

Level Nine Sports began as an ecommerce company first before opening its brick-and-mortar stores in Utah. With its in-person shoppers, it could easily direct them to the products they wanted or needed and showcase top sellers, new products, or sale items.

But how could it do that effectively online? Level Nine Sports’ challenge became offering an equally great customer experience online as it could to shoppers who were walking into a physical store. This included connecting shoppers with products they desired and with inventory that the company wanted to move.

Fashion

+59.73% Revenue per Search User

N Brown Uses Bloomreach Discovery Across Brand Portfolio 

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Fashion

+59.73% Revenue per Search User

N Brown Uses Bloomreach Discovery Across Brand Portfolio 

With nine brands and individual websites, N Brown is one of the most diverse retailers in the United Kingdom.

As it is for every online retailer, displaying relevant search results and category information is essential for N Brown. With a previous search provider, the N Brown online merchandising team was forced to publish a lot of rules to ensure its algorithm was as tailored as possible to those using it.

N Brown was looking for a solution that could help it be proactive rather than reactive in regards to market trends and help build the relationship between marketers and merchandisers internally. Enter Bloomreach Discovery.

2x uplift purchase anniversary conversions

Woolacombe Bay Holiday Parks Drives 2x Conversions With Bloomreach

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2x uplift purchase anniversary conversions

Woolacombe Bay Holiday Parks Drives 2x Conversions With Bloomreach

Operating in the competitive domestic holidays industry, Woolacombe Bay Holiday Parks recognized the need to deliver truly personalized experiences to stand out and drive bookings.

Reaching the right audience with the right message was essential — but with guests ranging from budget campers to luxury lodge holidaymakers, personalization required a precise, data-driven approach.

The company needed a marketing solution that could identify each type of guest, tailor communication accordingly, and support a full omnichannel strategy without overwhelming its lean team.

Retail

40% of time saved

Motorpoint Boosts Email Efficiency by 40% Per Week With Bloomreach

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Retail

40% of time saved

Motorpoint Boosts Email Efficiency by 40% Per Week With Bloomreach

Motorpoint’s lengthy purchase cycle — often spanning weeks or months as customers research and compare vehicles — demanded sophisticated customer journey tracking and timely nurture campaigns. But the company’s existing technology stack couldn’t keep pace with its ambition.

Limited automation capacity = wasted team hours. The CRM team spent excessive time on manual campaign setup and management, leaving little bandwidth to scale personalization or test new strategies.
Shallow customer tracking = missed opportunities. Without visibility into which vehicles customers viewed or how they browsed the site, Motorpoint couldn’t deliver relevant follow-ups during the critical consideration phase.
Generic follow-up logic = sub-par engagement. Email automation triggered only after a customer clicked a previous email — ignoring valuable behavioral signals like product views or repeat visits — resulting in irrelevant messaging and weak conversion rates.

2x increase in purchase activity

Yeo Valley Organic Increases Purchase Activity 2x With Bloomreach and Antavo

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2x increase in purchase activity

Yeo Valley Organic Increases Purchase Activity 2x With Bloomreach and Antavo

Yeo Valley Organic wanted to strengthen its community-focused appeal beyond supermarket shelves while rewarding customers who choose organic products. However, its existing loyalty approach wasn’t maximizing engagement or business impact.

The brand needed a platform that could deliver its unique “Farm to Fridge” experience digitally while maintaining its core values of fun, inclusivity, and community support.

Nearly 3% increase in add-to-cart rate

Defender Boosts Add-to-Cart Rates With Conversational Shopping

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Nearly 3% increase in add-to-cart rate

Defender Boosts Add-to-Cart Rates With Conversational Shopping

Marine retailer Defender found that it was seeing great in-store success, but now needed to find a way to expand that success online. To achieve this, Defender knew it needed to address several key obstacles with its online experience:

It needed to be conversational. Defender’s success in person came from having conversations with customers. The brand needed to replicate this online in a way that captured the brand’s tone and voice.
It needed to be easy to use. Defender couldn’t dedicate the resources to manually babysit a tool — the solution the brand implemented had to be easy to implement and low maintenance.
It needed to be an expert. Powersports, and especially in the marine industry, is highly reliant on expertise. The solution would have to be able to navigate product complexity without overwhelming the customer.
It needed to be dynamic. The online experience on Defender’s site would fall apart if customers were just getting static recommendations. Defender wanted to be able to adapt to customer needs and preferences in real time.

20% increase in revenue

MyUS Drives Global Growth and Streamlines Marketing With Bloomreach

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20% increase in revenue

MyUS Drives Global Growth and Streamlines Marketing With Bloomreach

With a diverse, international customer base, MyUS knew that serving the right marketing messages to the right audience was key to customer retention and growth.

But a disconnected tech stack made this a difficult task. With data siloes slowing its marketing team down, MyUS struggled to segment relevant audiences and create timely, targeted messages.

To deliver truly personalized campaigns, the company needed to:

Unify its customer data from all its sources to better understand each customer
Deliver relevant, loyalty-driving marketing campaigns to the right audience
Automate key interactions across its channels to engage customers at the right moment

Retail

25% increase in search-driven conversions

Patrick Morin Increases RPV by 8% With Bloomreach

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Retail

25% increase in search-driven conversions

Patrick Morin Increases RPV by 8% With Bloomreach

With a wide range of products and a customer base that spans different age groups, languages, and shopping preferences, Patrick Morin recognized that its on-site experience needed to be both accurate and intuitive to keep pace with the expectations of shoppers. The brand also had to balance operational efficiency with the ability to deliver personalized experiences at scale and better accommodate customers in the fluid home renovation market.

However, Patrick Morin’s tech setup created several roadblocks:

Unreliable search. Customers frequently struggled to find products, especially when searching in Québec French — mixing English and French — or using slang terms. These frustrations often led to abandoned shopping journeys and lost revenue opportunities for Patrick Morin.
Labor-intensive merchandising. A small ecommerce team had to manually update weekly flyers, seasonal promotions, and product rankings, leaving little capacity for more strategic merchandising initiatives.
Inconsistent product data. Gaps in the PIM system limited the ability to deliver precise results, enable faceted navigation, or lay the groundwork for advanced personalization.
Preparing for future growth. With B2B capabilities and advanced personalization on the roadmap, Patrick Morin knew its existing setup wouldn’t be able to support future needs for its continually expanding business.

58% increase in revenue from automated campaigns

Veke Increases Automated Campaign Revenue by 58% With Behavior-Based Marketing Automation

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58% increase in revenue from automated campaigns

Veke Increases Automated Campaign Revenue by 58% With Behavior-Based Marketing Automation

Veke wanted to expand its newsletter program and automate key marketing processes to fuel growth, but its existing platform couldn’t support these ambitions. The company needed a way to understand customer behavior at a deeper level and make data-driven decisions that would directly impact revenue.

The problem stack:

One-size-fits-all communication = missed engagement opportunities. The team was sending identical content to their entire CRM base, with no ability to tailor messages based on customer interests or behavior. This approach wasn’t sustainable for growth.
Limited segmentation and automation = reduced conversions and efficiency. Without proper tools to segment audiences or automate workflows, the marketing team couldn’t connect with customers at the right moments with relevant messages, leaving revenue on the table.
No visibility into newsletter performance = inability to scale personalization. The previous platform offered limited insights into how newsletter registrations and campaigns performed, making it impossible to optimize or scale personalization across channels.
Manual workflows = slow execution and missed opportunities. Time-consuming manual processes prevented the team from acting quickly on customer signals, causing them to lose momentum in their customer engagement strategy.

22% increase in Nuki Club members

Smart Lock Leader Nuki Elevates Loyalty With Bloomreach and Antavo

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22% increase in Nuki Club members

Smart Lock Leader Nuki Elevates Loyalty With Bloomreach and Antavo

With a strong community of users, Nuki recognized the importance of building long-lasting relationships with its customers. But disconnected data sources and a diverse, cross-channel customer journey made this a difficult task.

The brand sells its products across multiple channels — from marketplaces like Amazon to its own website — and needed a way to consolidate insights, deliver personalized experiences, and incentivize brand loyalty.

To achieve this, Nuki needed to:

Unify its customer’s data across all its touchpoints
Optimize its loyalty program, the Nuki Club, to drive ongoing engagement
Create automated, personalized campaigns that enriched each customer’s experience

33.5% more revenue

Fairphone’s Spare Parts Campaign Delivers More Than 33% Revenue Uplift

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33.5% more revenue

Fairphone’s Spare Parts Campaign Delivers More Than 33% Revenue Uplift

Fairphone needed to prevent customer churn after launching a new flagship model, The Fairphone (Gen. 6), while staying true to its sustainability mission: the most sustainable phone is the one you already own.

Post-launch anxiety = potential device abandonment. Fairphone 3, 4, and 5 users worried their devices were obsolete after the Fairphone 6 announcement, creating risk of premature upgrades or switching to competitors.
No dedicated retention mechanism = missed revenue. The brand needed a structured way to praise longevity to existing users for spare parts and accessory purchases.
Limited audience engagement = shallow relationships. Without an active newsletter funnel, Fairphone couldn’t nurture relationships with visitors who weren’t ready to purchase immediately.

30hours time saved per week

Kiwi.com Boosts Revenue and Drives Loyalty With Bloomreach

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30hours time saved per week

Kiwi.com Boosts Revenue and Drives Loyalty With Bloomreach

In the highly competitive travel industry, maintaining customer loyalty is one of Kiwi.com’s most pressing challenges. The brand knew that building strong, meaningful relationships with travelers was the key to long-term success, and that understanding every customer’s unique needs was essential for ongoing engagement.

To make sure that important every touchpoint — from Kiwi.com’s website and campaigns to its mobile app — nurtured a valuable connection with its audience, the company needed to:

Consolidate all its customer data into comprehensive, real-time profiles.
Orchestrate personalized communications across all its channels.
Create customer experiences that feel timely, relevant, and focused on retention.

Beauty

5x revenue per email

Revolution Beauty Unlocks Campaign Velocity and Revenue With Bloomreach Affinity

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Beauty

5x revenue per email

Revolution Beauty Unlocks Campaign Velocity and Revenue With Bloomreach Affinity

With a constantly evolving product lineup and a strong social presence, Revolution Beauty needed its campaigns to be as dynamic as its brand. However, the team lacked the resources to do everything they wanted to, often having to choose between speed, testing, and creativity.

The team was often running into limited time to create and launch variants across all of the brand’s channels. Additionally, the resource and time constraints meant they couldn’t experiment with new formats or concepts. This led to long campaign build cycles that couldn’t keep pace with the speed of new products and promotions.

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With real-time data and AI fueling every campaign, you can unlock the next level of customer experience.

200+ Real Customer Stories From Marketers and Merchandisers Like You

Proven by 1,400+ Brands Across Industries

Just a Few of Our Favorite Wins per Product

Sideshow Goes From Concept to Campaign in 15 Minutes With Bloomreach Affinity

On The Beach Boosts Click-Through Rate by 95% With Price Drop Email Campaigns

Hobbycraft Boosts AOV by 21% and RPV by 7.3% With Conditional Slot Merchandising

TFG Boosts Online Conversion Rate by 35.2% With Bloomreach Clarity

I want to see case studies

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