How Vitkac Creates Win-Win Experiences With Bloomreach Engagement

Story Behind the Brand

Vitkac is Poland’s most exclusive shopping center, which connects its customers with high-end, luxury brands in its beautiful Warsaw department store.

To complement its successful brick-and-mortar location, Vitkac also has an online shop where customers can hunt for the same luxury goods from the comfort of their devices.

585

return on investment in six months

23.2

rise in conversion rate in five months

9.3

boost in conversion rate in the first 11 days

Challenge

Despite its best efforts, Vitkac knew that it had a long way to go to improve the user experience and functionality of its website. The brand’s original website experience was missing relevant links to product pages that typically helped customers connect with the best product for their needs.

Vitkac wanted to find a way for users to easily navigate from product to product as they shopped the online store instead of making them go back to the main category page each time, which would end in a frustrating user experience.

Solution

Bloomreach Engagement was the perfect tool to help Vitkac’s website become more easily navigable. More specifically, Vitkac tapped into Bloomreach’s powerful customer data engine to match customers’ real-time intentions to personalized product recommendations, offering tailored touchpoints for customers to continue their shopping journey.

Instead of adding simple rule-based models like “bestsellers” or “recently viewed items” to their product pages, Vitkac harnessed Bloomreach’s Loomi AI-powered recommendation models to suggest products to customers that they would actually be interested in purchasing. By fine-tuning the model to include in-stock items only, exclude previously purchased items, and only recommend products that match the gender and category of the product being viewed, Vitkac could provide the perfect next step in each customer’s experience.

We wanted to create a better digital experience for our customers to closely match the top-tier in-person experience we’re known for, and we couldn’t have achieved the numbers that we did in the first six months without a powerful solution like Bloomreach.

Mateusz Ciba

Ecommerce Director at Vitkac

Results

A/B testing of these new recommendation models yielded impressive results almost immediately. Within 11 days of implementation, Vitkac saw a 9.3% boost in conversion rates.

And the benefits of these new models have only grown over time. After running for five months, the impact increased, leading to an overall conversion rate uplift of 23.2%.

The success of these recommendations inspired Vitkac to expand its use of Bloomreach Engagement’s powerful capabilities, leading to further success. The company enjoyed a 585% increase in overall ROI in the first six months of working with Bloomreach, proving how effective our platform can be.