Beauty
Retail
500% increase in campaign revenue
IIAA Scales Multi-Brand Marketing and Achieves 5x Campaign Revenue Growth With Bloomreach
With four brands operating across multiple web platforms and both B2B and DTC channels, IIAA knew that a streamlined, data-driven strategy was crucial for its marketing efforts.
But coordinating sophisticated, personalized campaigns was a challenge for IIAA’s three-person marketing team. With each brand managed separately through differe…