Fairphone needed to prevent customer churn after launching a new flagship model, The Fairphone (Gen. 6), while staying true to its sustainability mission: the most sustainable phone is the one you already own.

• Post-launch anxiety = potential device abandonment. Fairphone 3, 4, and 5 users worried their devices were obsolete after the Fairphone 6 announcement, creating risk of premature upgrades or switching to competitors.
• No dedicated retention mechanism = missed revenue. The brand needed a structured way to praise longevity to existing users for spare parts and accessory purchases.
• Limited audience engagement = shallow relationships. Without an active newsletter funnel, Fairphone couldn’t nurture relationships with visitors who weren’t ready to purchase immediately.

With a lean marketing team, an audience of diverse, dedicated fandoms, and dozens of product drops every month, Sideshow needed to deliver marketing campaigns that were fast, relevant, and effortless to execute.

But demanding campaign-building processes were slowing things down. Each launch required new content, audience segmentation, and journey building, with multiple steps and collaborators involved. These bottlenecks made it difficult to launch campaigns quickly, limiting Sideshow’s ability to react to real-time opportunities.

To keep pace with demand and personalize its messages across channels — without adding complexity — Sideshow adopted Affinity, Bloomreach’s autonomous marketing solution.

11teamsports needed to launch a scalable loyalty program that would drive repeat purchases and increase customer lifetime value across multiple countries and brands.

• No loyalty program infrastructure = missed retention opportunities. Without a membership program, 11teamsports had no systematic way to reward repeat customers or incentivize higher purchase values across their 4.2 million customer base.
• Complex multi-country rollout requirements = operational challenges. Launching a loyalty program across 23 countries with different languages, currencies, and regulations required a platform that could handle localization and compliance at scale.
• Limited behavioral segmentation = poor targeting and lower engagement. Batch-and-blast email approaches couldn’t leverage customer transaction history, preferences, or behavioral data for personalized loyalty communications.
• Scattered customer data = missed cross-selling opportunities. Without unified customer profiles across brands and countries, the team couldn’t create cohesive loyalty experiences or track member behavior effectively.