No theory. Just real campaigns, real results, and real marketers sharing what actually moved the needle. Get inspired by brands like yours — and start turning ideas into impact.
The Challenge
With a lean marketing team, an audience of diverse fandoms, and dozens of product drops every month, Sideshow needed a faster, more relevant way to launch campaigns.
The Challenge
UK’s leading online holiday package company, On The Beach offers fully customizable travel packages – mixing flights, hotels, dates, and more – giving customers complete flexibility. However, this makes personalized marketing a real challenge for On The Beach.
The Challenge
Hobbycraft‘s ecommerce journey hit a wall with their previous rule-based search solution that couldn’t handle the vibrant complexity of their 27,000+ SKU universe spanning dozens of creative verticals, resulting in:
The Challenge
TFG was aware of recent advancements in AI technology that would open up new ways to connect with customers. However, since conversational AI is still a new technology, TFG had concerns:
With a primary focus on ecommerce, Adlibris recognized the need to orchestrate personalized experiences for its customers. Knowing its audience on an individual level and building marketing campaigns to meet their needs was a priority for the brand, which is why Adlibris sought out a marketing technology that could consolidate, activate, and orchestrate its data to truly connect with its customers.
To create the personalized connections that Adlibris aimed for, the company needed marketing technology that could offer a complete view of the customer journey, along with the orchestration capabilities to make every touchpoint matter. That’s why Adlibris chose Loomi AI — our agentic personalization platform provided the advanced marketing automation tools the brand needed to achieve its goals.
Trying out a new marketing channel is never easy. The essence of marketing innovation lies in exploring new ways to connect with customers and how to adapt these strategies on the fly in real time.
For the Mayborn Group, that new channel was SMS marketing. Using SMS messages to complement a personalized email marketing strategy would help the company connect with customers where they want to be reached to foster more brand loyalty and potentially create an easier path to purchase for customers.
Mayborn Group knew that an omnichannel marketing strategy could drive impactful results, and SMS seemed like a natural progression for the company to implement and use in correlation with email marketing. And, what better time to test out a new channel than ecommerce’s busiest day of the year — Black Friday?
After changing leadership during the COVID-19 pandemic, Bensons for Beds shifted focus to invest more in digital to match its in-store offers. The company wanted to learn how to use its digital propositions to not only just support in-person shopping, but also use its collected customer data to construct personalized journeys for customers that would build brand loyalty.
Since then, Bensons for Beds has begun to redefine the role that digital plays in an omnichannel business by making its website the focal point of the sales process. Turning to Bloomreach, the company has employed our marketing automation solution, powered by Loomi AI, to reshape its website into more than just a referral engine for brick-and-mortar locations — it is now redesigned as a hub where customers can learn more about products and transact.
Tamaris had successfully launched a digital sales strategy, but increasing purchase frequency among existing customers remained a key challenge. Without a unified view of customer behavior across channels and touchpoints, the brand couldn’t identify why customers disengaged or how to bring them back.
Fragmented customer data across disconnected systems = no clear picture of purchase patterns or engagement. Customer information lived in separate platforms: ecommerce, retail point-of-sale, email marketing, and customer service systems. This siloed architecture made it impossible to understand a customer’s complete journey or identify signals that indicated re-engagement or cross-sell opportunities.
Low repeat purchase frequency = limited customer lifetime value despite strong acquisition. While Tamaris successfully attracted new customers through digital channels, driving those customers back for a second and third purchase proved difficult. Without visibility into post-purchase behavior or the ability to segment based on engagement patterns, marketing teams sent generic campaigns that struggled to drive repeat purchases.
No framework for proactive reengagement = reactive marketing that missed critical intervention moments. The brand couldn’t easily identify when customers were at risk of disengaging or what specific actions would reengage them. By the time marketing teams recognized a customer had lapsed, it was often too late to win them back cost-effectively.
Complex multi-country rollout requirements = need for scalable solution across 13 markets. Tamaris operates across multiple European countries, each with different customer preferences, languages, and regulatory requirements. Any solution needed to work consistently across all markets while allowing for local customization — a challenge that existing fragmented systems couldn’t support.
Flaschenpost.ch lost sales potential due to abandoned purchases in its web shop. Customers who were ready to buy added wines to their shopping carts but left the checkout before completing their purchases — a critical pain point for an ecommerce model that relies on convenience, inspiration, and repeat purchases.
In the highly competitive travel industry, maintaining customer loyalty is one of Kiwi.com’s most pressing challenges. The brand knew that building strong, meaningful relationships with travelers was the key to long-term success, and that understanding every customer’s unique needs was essential for ongoing engagement.
To make sure that important every touchpoint — from Kiwi.com’s website and campaigns to its mobile app — nurtured a valuable connection with its audience, the company needed to:
With real-time data and AI fueling every campaign, you can unlock the next level of customer experience.
