Fashion
Retail
+10% Inbox Placement
FitFlop Migrates Marketing Automation and ESP Activity to Bloomreach
The challenge that FitFlop faced is a familiar one to many companies in ecommerce — it felt like it needed to make an important change with its tech stack.
FitFlop’s previous email service provider (ESP) provided the company with an adequate foundation, but there was a lingering feeling that more could be done to serve a loyal customer ba…