With a growth-focused business strategy and expanding product catalog, DUSK needed a marketing platform that could keep pace with its ambitions. But the limits of its previous email marketing provider made this difficult — data attribution, impactful reporting, and campaign automation was a real challenge, making relevant, timely campaigns difficult to realize.

To create campaigns that aligned with its business goals, DUSK needed to speak directly to its audience with a platform that offered: 

• A unified view of customer relationships that integrates customer data from all its sources
• The ability to personalize and orchestrate customer journeys at scale 
• Detailed reporting that offers granular insights into lucrative touchpoints, campaign performance, and optimization opportunities.

Krombacher needed to scale its loyalty program and deepen customer relationships in an increasingly digital market. But a fragmented tech stack was preventing the German brewer from creating the personalized experiences modern consumers expect.

The problem stack:

• Siloed systems = fragmented customer view. One tool for CRM data and one managed email marketing, making it difficult to coordinate communications or understand the full customer journey across touchpoints.
• Manual processes = slow, inefficient campaigns. Without automation or unified data, the team spent excessive hours building campaigns, importing data between systems, and managing customer communications — time that could have been spent on strategy.
• Generic messaging = poor engagement. One-size-fits-all communications couldn’t leverage loyalty data, customer behaviors, or real-time insights, resulting in a 25% open rate and missed opportunities to drive retention and advocacy.

As Krombacher’s digital ambitions grew, its legacy setup couldn’t support sophisticated segmentation, multi-channel orchestration, or the data integration needed for a modern loyalty program.

In the fast-paced environment of modern football, Newcastle United wanted to create the most meaningful relationships with its fans. Tailoring communications for all its supporters — from matchday ticket buyers and retail customers to international fans — was a top priority, prompting the club to look for a platform that could scale with its evolving needs.

Limited automation, inflexible segmentation, and time-consuming campaign workflows created bottlenecks that hindered the personalized experiences that Newcastle United aimed for. To make its fan-focused strategy come to life, the club needed a solution that could:

• Unify fan data from all its touchpoints to build comprehensive profiles of its global audience
• Segment fans based on real-time behavior and build adaptive, automated campaigns
• Streamline campaign creation with AI-powered capabilities that personalize communications at scale
• Unlock deeper value from email channel performance