Retail
+34% Impressions
HMV Uses Autosegments to Discover Valuable New Google Ads Segment
Like many other ecommerce brands, HMV runs pay per click (PPC) campaigns to acquire customers and drive revenue.
The company runs both prospecting and acquisition campaigns across a range of ad networks and formats, such as Google Search, Facebook, Instagram, and more. Its biggest PPC campaign is a performance max (PMax) campaign, a newe…