11teamsports, a Bloomreach client for several years, distributes its extensive range of football products to its loyal customers in a number of European countries. Serving multiple markets in parallel under one umbrella means juggling several different communication strategies and processes to effectively communicate with 2.5 million customers.

For the support of customers in 14 different countries, 11teamsports needed a solution that could help communicate with customers at scale — and in an efficient way so that employees weren’t spending all of their time creating marketing automation campaigns. This meant finding a solution that could not only drive revenue across different channels, but across different markets which have different languages spoken in them as well.

In late 2022, Bensons for Beds expanded its brand portfolio by acquiring the IP for eve Sleep, a pioneer of luxury sleep solutions. The challenge for eve immediately after the acquisition was trying to experience similar successes that parent company Bensons for Beds was having with Bloomreach Engagement.

That meant creating a new Shopify website for eve and making tweaks to the brand and creative content to widen its appeal across a diverse customer base. More importantly, it also meant getting eve up and running with Bloomreach Engagement as fast as possible to begin using previously collected customer data for marketing campaigns.

What exactly would that entail? Warming up a new IP and putting that collected customer data to work so marketing automation campaigns like abandoned browse, abandoned cart, and other personalized email marketing campaigns could begin being sent — all as fast as possible so that Bensons for Beds could begin creating personalized experiences for its new database of eve Sleep customers.

Ecommerce personalization is crucial for grocery companies that are trying to retain customers. Personalized experiences can improve customer engagement and satisfaction, which can lead to increased loyalty and repeat purchases. Grocers that are able to provide customized recommendations based on a customer’s past purchases, preferences, and browsing behavior can create a more personalized shopping experience that encourages customers to come back again and again.

Working with Bloomreach partner Voxwise, Terno learned that its average customer grocery shops about every 3.5 days. With this data, Terno began to work with Voxwise on how to attract customers back to its stores, rather than buying from its competition.

How could this be done? With exceptional ecommerce personalization strategies designed to keep customers loyal to its brand.

The challenge that FitFlop faced is a familiar one to many companies in ecommerce — it felt like it needed to make an important change with its tech stack.

FitFlop’s previous email service provider (ESP) provided the company with the foundation it needed, but there was a lingering feeling that more could be done to serve a loyal customer base. The company had collected customer data, it just needed a platform that would facilitate taking the best action with it.

FitFlop knew change was necessary, but the process of moving marketing automation and ESP activity over from one provider to another is not always easy. It can be a daunting task properly upskilling one’s team internally to support the transition.