Beauty
+50% Click-Through Rate
Benefit Cosmetics Increases Revenue per Email by 40% With Personalized Launch Campaign
Benefit Cosmetics decided to discontinue its previous range of blushes and launch an entirely new range of products: “Blush.”
To communicate this opportunity properly, Benefit decided to run an omnichannel campaign with multiple stages: pre-launch, launch, and post-launch. The brand also wanted to make it personalized.
Benefit knew it w…