Fashion
Retail
1.5m Customers Reached
Nasty Gal Innovates On-Site Engagement With Bloomreach
Nasty Gal USA provided a unique opportunity for marketing experimentation. The need to build out the brand’s automated customer journeys and overall marketing strategy offered a chance to try new ideas.
While proven and reliable strategies are driving forces for well-known brands like PrettyLittleThing, Nasty Gal’s status granted its mar…