With over two decades of experience in ecommerce, Vitaminstore recognized the importance of nurturing long-lasting customer relationships. As the company grew in recent years and the online market for health and wellness products became increasingly competitive, Vitaminstore knew it needed to bolster its customer retention efforts to stay ahead of the competition.

One key area that Vitaminstore saw potential for improvement was its customer loyalty program. Its previous program was a simple points-based system that offered one-size-fits-all rewards for customers, but Vitaminstore wanted to give its shoppers personalized customer experiences to build relationships that continue to grow.

The brand also saw an opportunity to encourage customers to shop Vitaminstore-branded products through its loyalty program. By creating incentives that aligned with branded products, the company could bring two important business goals together: increasing customer loyalty and growing the audience for Vitaminstore’s labeled products.

To do this, Vitaminstore needed a marketing solution that could organize and activate its customer data and orchestrate loyalty campaigns that offered progressive benefits. “We wanted a loyalty program that was layered, so the more you spend the more benefits you get, and the more valuable the program becomes to individual customers,” explained Nelleke Kloet, Senior CRM & Loyalty Marketeer for Vitaminstore.

TeamSport knew that harnessing its customer data was the key to building long-lasting relationships with its customers, but organizing and activating this data was a challenge with its previous marketing technology. 

These data issues made it hard to build engaging and effective marketing campaigns. Without organized and up-to-date data fueling its marketing efforts, TeamSport struggled to create customer journeys that made a measurable impact on its bottom line.

The company needed a solution that could bring all its customer data together in one place, catalog its customer relationships, and empower its campaigns to speak directly to its audience’s needs.