Retail & Brands
33.5% more revenue
Fairphone’s Spare Parts Campaign Delivers More Than 33% Revenue Uplift
Fairphone needed to prevent customer churn after launching a new flagship model, The Fairphone (Gen. 6), while staying true to its sustainability mission: the most sustainable phone is the one you already own.
Post-launch anxiety = potential device abandonment. Fairphone 3, 4, and 5 users worried their devices were obsolete after the Fai…