With customer lifetime value a focal point in its business strategy, Medichecks wanted to reconnect with customers who hadn’t purchased in over a year — a segment with varied channel preferences and purchase journeys, making it harder to effectively reengage them through retention-focused email campaigns alone. 

The brand needed a smarter, more integrated way to reengage lapsed customers and deliver a personalized, omnichannel experience that felt relevant, consistent, and easy to manage — without adding manual workload for the team.

260 Sample Sale’s marketing team knew their sizable email audience held untapped potential — yet without the tools to target and personalize at scale, broad sends remained the default. 

• The 35-hour production tax = zero time left for growth. Copywriting, audience segmentation, and product block assembly consumed nearly a full FTE’s worth of hours every week, leaving no capacity for strategic initiatives.
• Manual segmentation = limited personalization. With a contact list of over 900k  customers, the team recognized that a more precise approach to audience segmentation could unlock even greater results, improving deliverability, reducing unsubscribes, and surfacing high-intent buyers who deserved a more tailored experience.
• Broad sends = missed revenue. Without behavioral targeting, campaigns couldn’t distinguish a loyal VIP from a first-time browser, meaning high-propensity buyers received the same message as everyone else.
• No clear starting point for automation = slow adoption. The team wanted to hand off complex campaigns to AI, but needed a low-risk, high-confidence entry point before trusting it with their most critical sends.

With a growth-focused business strategy and expanding product catalog, DUSK needed a marketing platform that could keep pace with its ambitions. But the limits of its previous email marketing provider made this difficult — data attribution, impactful reporting, and campaign automation was a real challenge, making relevant, timely campaigns difficult to realize.

To create campaigns that aligned with its business goals, DUSK needed to speak directly to its audience with a platform that offered: 

• A unified view of customer relationships that integrates customer data from all its sources
• The ability to personalize and orchestrate customer journeys at scale 
• Detailed reporting that offers granular insights into lucrative touchpoints, campaign performance, and optimization opportunities.