Spokojený pes cherishes its clients as much as they do their pets. That’s why the company wanted to launch a personalized email that would help customers feel that love and increase loyalty.  

The primary goals of the campaign were to reward the most loyal customers, boost sales and revenue, and test a provocative approach in communication. Given that the brand communication leans towards playful dog rhetoric — such as “let’s paw on it” and “woof!” — the aim was to explore how far they could push this language to drive client engagement.

At the same time, it was a challenge to create personalized communication that would be unique for each customer while fostering a sense of community through comparisons with others.

Customer retention is a key focus for wagamama. To help foster customer loyalty and create ongoing customer relationships, the brand recognized the need to engage its customers with personalized campaigns across multiple channels. 

But to achieve truly personalized customer communications, wagamama needed to connect its audience’s in-restaurant experience with meaningful digital touchpoints. The brand needed a holistic understanding of its customers, as well as the automation tools necessary to build tailored campaigns at scale.

There’s nothing more frustrating as a marketer than knowing exactly what you want to do but not having the technology or support in place to make that idea a reality. The gap between vision and execution can be daunting and can lead to missed opportunities, stagnant growth, and unnecessary stress. Voyo Croatia found itself facing several of these very issues. 

Despite having a clear marketing strategy, the company was continuously hampered by persistent issues with its existing marketing technology. After having problems with glitches, platform constraints, and a lack of customer support, Voyo Croatia knew it needed to move past its marketing limitations and begin working with a partner that would allow it to offer limitless marketing to its loyal customers.

On The Beach offers fully customizable travel packages — mixing flights, hotels, dates, and more — giving customers complete flexibility. However, this makes personalized marketing a real challenge for On The Beach. 

• Endless combinations = overwhelming data. The marketing team struggled to turn all those options into personalized campaigns. Their previous marketing solution couldn’t translate the complexity into targeted campaigns.
• Generic campaigns = missed opportunities. Without the ability to personalize, they defaulted to promoting trending or popular packages — missing out on the nuanced preferences of individual travelers.
• Limited targeting = shallow impact. The result? Broad messages that couldn’t follow the full customer journey or speak to what truly matters to each traveler.