Home Goods
16% Conversion Rate
Sofology Weaves Online and Offline Data Into Personalized Customer Journeys with Bloomreach
Sofology recognizes that a sofa is one of the biggest investments that people make. Making a purchase is often a lengthy process that blends in-store visits, online browsing, and careful deliberation.
To best serve its audience and help them choose the right product, the brand wanted to build a welcome email campaign that embraced the un…