“The technical knowledge and insight given to us by the Bloomreach team has been top notch. We really had the feeling that Bloomreach wanted this project to be as successful as we did here at N Brown.”
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The Challenge
With a lean marketing team, an audience of diverse fandoms, and dozens of product drops every month, Sideshow needed a faster, more relevant way to launch campaigns.
The Challenge
UK’s leading online holiday package company, On The Beach offers fully customizable travel packages – mixing flights, hotels, dates, and more – giving customers complete flexibility. However, this makes personalized marketing a real challenge for On The Beach.
The Challenge
Hobbycraft‘s ecommerce journey hit a wall with their previous rule-based search solution that couldn’t handle the vibrant complexity of their 27,000+ SKU universe spanning dozens of creative verticals, resulting in:
The Challenge
TFG was aware of recent advancements in AI technology that would open up new ways to connect with customers. However, since conversational AI is still a new technology, TFG had concerns:
Marine retailer Defender found that it was seeing great in-store success, but now needed to find a way to expand that success online. To achieve this, Defender knew it needed to address several key obstacles with its online experience:
As Isadore grew and scaled its ecommerce ambitions, it knew it had to remain committed to upholding sustainable practices every step of the way.
Isadore has many sustainability initiatives, most of which are focused on the production process. However, Isadore also wanted to find ways to lower its environmental impact through marketing automation (while meeting business goals at the same time).
In particular, the brand wanted to tackle ecommerce returns, which accounted for $890 billion worth of merchandise in 2024 alone. The more returns Isadore has to process, the more shipping and packaging they use, resulting in greater waste and emissions. Isadore was looking for an easy way to reduce the return rate and lower its environmental impact.
Tamaris had successfully launched a digital sales strategy, but increasing purchase frequency among existing customers remained a key challenge. Without a unified view of customer behavior across channels and touchpoints, the brand couldn’t identify why customers disengaged or how to bring them back.
Fragmented customer data across disconnected systems = no clear picture of purchase patterns or engagement. Customer information lived in separate platforms: ecommerce, retail point-of-sale, email marketing, and customer service systems. This siloed architecture made it impossible to understand a customer’s complete journey or identify signals that indicated re-engagement or cross-sell opportunities.
Low repeat purchase frequency = limited customer lifetime value despite strong acquisition. While Tamaris successfully attracted new customers through digital channels, driving those customers back for a second and third purchase proved difficult. Without visibility into post-purchase behavior or the ability to segment based on engagement patterns, marketing teams sent generic campaigns that struggled to drive repeat purchases.
No framework for proactive reengagement = reactive marketing that missed critical intervention moments. The brand couldn’t easily identify when customers were at risk of disengaging or what specific actions would reengage them. By the time marketing teams recognized a customer had lapsed, it was often too late to win them back cost-effectively.
Complex multi-country rollout requirements = need for scalable solution across 13 markets. Tamaris operates across multiple European countries, each with different customer preferences, languages, and regulatory requirements. Any solution needed to work consistently across all markets while allowing for local customization — a challenge that existing fragmented systems couldn’t support.
As Hobbycraft doubled down its approach to product discovery, the well-loved UK brand recognized that shifting shopper behavior was creating both a challenge and an opportunity for its digital merchandising strategy.
With long-tail, intent-rich queries up 10%, Hobbycraft saw an opportunity to better serve these high-intent shoppers while continuing to support the casual browsers who make up the majority of the company’s web traffic.
But meeting these evolving expectations also exposed several operational challenges:
“The technical knowledge and insight given to us by the Bloomreach team has been top notch. We really had the feeling that Bloomreach wanted this project to be as successful as we did here at N Brown.”
“The technical integration with Bloomreach was easy and seamless. Bloomreach offers enough tools and services to be that one consistent ‘brain’ behind the website operation. Bloomreach can help the customer journey be flawless across the entire web experience.”
“Having higher quality data allows you to communicate in a better way with your customers. The ultimate goal is to use the data we have collected to offer our customers the best possible experience.”
“When we first demoed Bloomreach Engagement, our tech team, data team, and marketing team were all really excited by the platform’s capabilities. It was very clear to us how easy the platform is to use and how we could leverage its features to achieve the goals of all of our stakeholders.”
Flaschenpost.ch lost sales potential due to abandoned purchases in its web shop. Customers who were ready to buy added wines to their shopping carts but left the checkout before completing their purchases — a critical pain point for an ecommerce model that relies on convenience, inspiration, and repeat purchases.
With real-time data and AI fueling every campaign, you can unlock the next level of customer experience.
