“The technical knowledge and insight given to us by the Bloomreach team has been top notch. We really had the feeling that Bloomreach wanted this project to be as successful as we did here at N Brown.”
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The Challenge
UK’s leading online holiday package company, On The Beach offers fully customizable travel packages – mixing flights, hotels, dates, and more – giving customers complete flexibility. However, this makes personalized marketing a real challenge for On The Beach.
The Challenge
Hobbycraft‘s ecommerce journey hit a wall with their previous rule-based search solution that couldn’t handle the vibrant complexity of their 27,000+ SKU universe spanning dozens of creative verticals, resulting in:
The Challenge
TFG was aware of recent advancements in AI technology that would open up new ways to connect with customers. However, since conversational AI is still a new technology, TFG had concerns:
TFG has always had a customer-first approach, which is why it wanted to find new ways to create personalized experiences for its customers without being intrusive. The company was aware of recent advancements in AI technology that would open up new ways to connect with customers. In particular, the organization wanted to explore using conversational shopping as a solution.
However, since conversational AI is still a new technology, TFG had concerns: What would it be perceived as assisting with? Would the solution just provide stock answers (that any algorithm could spit out)? Would it hallucinate and provide inaccurate results? Would it be a closed system?
TFG needed a solution that could properly address these concerns while also driving consequential business impact.
Nasty Gal USA provided a unique opportunity for marketing experimentation. The need to build out the brand’s automated customer journeys and overall marketing strategy offered a chance to try new ideas.
While proven and reliable strategies are driving forces for well-known brands like PrettyLittleThing, Nasty Gal’s status granted its marketing team the freedom to experiment with different campaigns, test bold strategies, and innovate the customer experience using Bloomreach Engagement’s comprehensive capabilities.
With experimentation in mind, the team focused on boosting two key goals for the brand: converting first-time shoppers on the website and increasing the lifetime value of its existing customers.
Over the past 16 years, Crafter’s Companion has built an extremely loyal customer base via TV shopping channels and its own Crafter’s TV. Many customers spend hours watching tutorials and crafting sessions, fostering a community that feels more like a fan base.
However, Crafter’s Companion found that it was facing some challenges with its previous solution when trying to connect with its audience:
Not enough flexibility. With frequently updated content, time-sensitive offers, and new products with very short promotional windows, Crafter’s Companion needed a flexible setup that could handle rapid adjustments without disrupting the email workflow.
“The technical knowledge and insight given to us by the Bloomreach team has been top notch. We really had the feeling that Bloomreach wanted this project to be as successful as we did here at N Brown.”
“The technical integration with Bloomreach was easy and seamless. Bloomreach offers enough tools and services to be that one consistent ‘brain’ behind the website operation. Bloomreach can help the customer journey be flawless across the entire web experience.”
“Having higher quality data allows you to communicate in a better way with your customers. The ultimate goal is to use the data we have collected to offer our customers the best possible experience.”
“When we first demoed Bloomreach Engagement, our tech team, data team, and marketing team were all really excited by the platform’s capabilities. It was very clear to us how easy the platform is to use and how we could leverage its features to achieve the goals of all of our stakeholders.”
Bensons for Beds needed a tool that would allow them to capture data for customers who had both been in their stores or on their website at various different points of their buying journey. To get there, they had to overcome key roadblocks:
Fragmented tech stack = inefficiencies across teams. Marketers, merchandisers, and developers had to work across disconnected tools, hindering specialization and scalability.
With real-time data and AI fueling every campaign, you can unlock the next level of customer experience.