“The technical knowledge and insight given to us by the Bloomreach team has been top notch. We really had the feeling that Bloomreach wanted this project to be as successful as we did here at N Brown.”
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The Challenge
UK’s leading online holiday package company, On The Beach offers fully customizable travel packages – mixing flights, hotels, dates, and more – giving customers complete flexibility. However, this makes personalized marketing a real challenge for On The Beach.
The Challenge
Hobbycraft‘s ecommerce journey hit a wall with their previous rule-based search solution that couldn’t handle the vibrant complexity of their 27,000+ SKU universe spanning dozens of creative verticals, resulting in:
The Challenge
TFG was aware of recent advancements in AI technology that would open up new ways to connect with customers. However, since conversational AI is still a new technology, TFG had concerns:
Despite its years of success offline, Wolseley confronted substantial challenges in its digital transformation journey, particularly in the realm of product discovery. Operating across diverse markets such as the UK and Ireland, the company’s vast array of 500,000 products — with 300,000 of them available digitally — presented a complex task in effectively targeting and serving its varied customer base. This complexity was further amplified by the need to cater to specific industry requirements for products within the plumbing, heating/cooling, building services, and pipe-fitting sectors.
The main factor that was hindering Wolseley in its digital transformation was its reliance on build-it-yourself search technology platforms like Solr, which made it harder to construct a perceptive search engine that understood the nuances of each industry. This limitation affected the precision of search results and also impeded the company’s ability to properly segment its customer base. The segmentation issue was not merely a technical problem but also a strategic one, significantly impacting how Wolseley engaged with and fulfilled the needs of its diverse customer base across different markets.
Additionally, Wolseley’s internal processes were heavily manual, with its small team of merchandisers bearing the brunt of the workload. As a result, the team couldn’t focus its energy on things like expanding the product catalog, increasing the online customer base, and meeting the growing demand for more personalized shopping experiences. Wolseley knew it needed to stop building its own search engine and transition to a sophisticated, AI-powered product discovery platform. This initiative became imperative to meet Wolseley’s biggest e-commerce challenges head-on and aimed to further transform its online shopping experience into one that was seamless, efficient, and deeply aligned with customer needs and preferences across segments.
Global Industrial started as a small material handling company when it was birthed in 1949 and has transformed into a B2B industry-leading distributor with over 1.7 million products in 21 industrial and commercial categories.
But just as Global Industrial differentiated itself in its first 70+ years of business, the company wanted to differentiate itself in the thought leadership realm as well. It wanted to create a platform to generate and distribute educational content to customers that could empower them with the resources they needed to be successful with Global Industrial products and to better understand the marketplace at large.
Global Industrial’s challenge? A product-focused and product-led website experience as well as a homegrown website platform that offered little flexibility for expanding content storytelling. Stack that on top of an increasingly competitive digital commerce marketplace and all of these factors left little room for differentiation in an already crowded space.
Not only was MKM’s tech stack reaching its end of life, but the company was also highly aware of the issues surrounding its website — from slow load times and costly maintenance protocols to its digital experience being a subpar reflection of its stellar in-person experience. MKM recognized that the industry was changing, and within the next five to seven years, 45% of its current customer base would be retiring. Therefore, the business needed to lean into the “expectation economy,” or the idea that consumers, especially those who identify as millennials and Gen-Z, have greater expectations than ever around every purchase decision.
The wholesaler also needed to address that its website only accounted for a limited amount of its business revenue. Additionally, MKM did not want the website experience to continue to reflect poorly on them as a provider of much-needed products and services and leave a potential channel of revenue untapped. The brand was also concerned about its website being the first touchpoint in the buyer’s journey, since it may deter a prospect from visiting one of its branches.
Finally, the existing website had no way to provide cohesive reporting, customer relationship management (CRM), or personalization. All of the product data was siloed, too — meaning that there was no single source of truth. Essentially, these shortcomings left MKM in a serious bind. The company had no way to evaluate the marketing and merchandising tactics that were working, differentiate customer and buyer types from one another, or ensure customer lifetime value.
STAUFF openly admitted that it had quite a few business challenges to overcome while attempting to rev up its digital transformation initiative. The company was aware that new technology was needed, but they didn’t have an in-house development team, and in turn, had no idea where to begin the nuanced and complex transformation process. As its customers continued to expect manufacturing partners — like STAUFF — to be easy to do business with and personalize buying experiences, the B2B brand could no longer put their expectations on hold.
These customer expectations were as vast as they were varied. For instance, its maintenance, repair, and operations (MRO) customers wanted real-time order status information (e.g., tracking) and instant checkout without any barriers, while the distributors STAUFF worked closely with were seeking quick-order functionality for large quantity orders and seamless access to partner assets.
Finally, its original equipment manufacturers (OEM) customers now preferred cohesive technical consulting interfaces with rapid prototyping services. The various customer necessities combined with the company’s pain points quickly accelerated STAUFF’s need to digitally innovate efficiently and effectively.
HellermannTyton was in search of a new Content Management System (CMS), as its former system did not have the capabilities to support such an ambitious digital communication strategy. It was looking for a solution that could help support its efforts to personalize content for its loyal customers.
Kyocera SENCO is a wholesaler selling SENCO products worldwide. It operates in a traditional B2B market, but finds itself in a niche product market as it focuses mainly on fastening solutions.
As digital commerce soared and B2B buyers began to look online for their products, Kyocera SENCO needed to create a digital experience that would suit its buyers’ needs and drive revenue. It needed to innovate its digital presence because it no longer wanted to rely solely on the traditional B2B way of selling products through partners and dealers.
That meant investing in digital branding, increasing its online presence, and making an effort to create personalized content for customers. The company began to notice that its brand was important not only to the dealers it was selling its products directly to, but the end users that the dealers were in business with as well.
That made tapping into the partnership between SQLI Digital Experience and Bloomreach to reach more customers and promote future growth even more important.
Over the past 16 years, Crafter’s Companion has built an extremely loyal customer base via TV shopping channels and its own Crafter’s TV. Many customers spend hours watching tutorials and crafting sessions, fostering a community that feels more like a fan base.
However, Crafter’s Companion found that it was facing some challenges with its previous solution when trying to connect with its audience:
Not enough flexibility. With frequently updated content, time-sensitive offers, and new products with very short promotional windows, Crafter’s Companion needed a flexible setup that could handle rapid adjustments without disrupting the email workflow.
“The technical knowledge and insight given to us by the Bloomreach team has been top notch. We really had the feeling that Bloomreach wanted this project to be as successful as we did here at N Brown.”
“The technical integration with Bloomreach was easy and seamless. Bloomreach offers enough tools and services to be that one consistent ‘brain’ behind the website operation. Bloomreach can help the customer journey be flawless across the entire web experience.”
“Having higher quality data allows you to communicate in a better way with your customers. The ultimate goal is to use the data we have collected to offer our customers the best possible experience.”
“When we first demoed Bloomreach Engagement, our tech team, data team, and marketing team were all really excited by the platform’s capabilities. It was very clear to us how easy the platform is to use and how we could leverage its features to achieve the goals of all of our stakeholders.”
Bensons for Beds needed a tool that would allow them to capture data for customers who had both been in their stores or on their website at various different points of their buying journey. To get there, they had to overcome key roadblocks:
Fragmented tech stack = inefficiencies across teams. Marketers, merchandisers, and developers had to work across disconnected tools, hindering specialization and scalability.
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