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Sonepar Unifies Its Brand Network With Bloomreach

Sonepar is an independent family-owned company with global market leadership in B2B distribution of electrical products, solutions, and related services. Headquartered in Paris, France Sonepar has a dense network of 100 brands spanning 40 countries. Drawing on the skill and passion of its 45,000 associates, Sonepar makes its customers’ lives easier over the counter, visiting customers, by phone, or online —however it is needed.

Products

Loomi AI

Merchandising

Product Recommendations

AI-Driven Site Search

Autonomous Search

Challenge

Sonepar is the market leader in its industry and set an ambitious goal to provide a fully digitized omnichannel experience across all operating companies. With digital transformation and customer experience a strong focus, Sonepar wanted to shift the way customers buy, increase its digital market share, and gain economies of scale.

With around ⅓ of total revenues coming from online sales, Sonepar was looking to replace multiple search solutions with one that would improve the customer experience and enable it to deliver on its growth goals.

Solution

Sonepar could not achieve its digital vision with its previous technology, as all of its companies were running as independent operations and using different technology stacks. It sought to standardize all of its companies’ tech solutions and build a new digital platform from the ground up, with search and product discovery as the “beating heart.”

To do so, the company needed a unified search tool across all of its brands, which is why Sonepar adopted Loomi AI, Bloomreach’s agentic personalization platform. With Loomi AI powering its ecommerce search and merchandising efforts, Sonepar gained the tools and real-time intelligence it needed to differentiate from competitors — without requiring more manual labor.

The heart of our overall digital transformation is a Digital Factory, a cutting edge way of upgrading and modernizing our customers’ experiences, all while bringing the complete galaxy of Sonepar brands into a full omnichannel operating model. This, augmented by CRM capabilities, will propose a consistent and seamless experience to our customers, whether they come to us through a computer, a smartphone, or in a physical branch.

Philippe Delpech

CEO, Sonepar

Results

One of the key decision drivers for selecting Bloomreach’s intelligent personalization platform was the Loomi AI-powered merchandising dashboard, which allows each of the separate entities within Sonepar to manage its own experience, centralize their processes, and gain strategic insights into products that inform profitable, data-driven decisions.

With each organization able to work in tandem with one powerful platform, Loomi AI unlocked the search and product discovery experience it envisioned — compelling Sonepar to progressively roll out Loomi AI across all of its companies around the world.

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