With over two decades of experience in ecommerce, Vitaminstore recognized the importance of nurturing long-lasting customer relationships. As the company grew in recent years and the online market for health and wellness products became increasingly competitive, Vitaminstore knew it needed to bolster its customer retention efforts to stay ahead of the competition.

One key area that Vitaminstore saw potential for improvement was its customer loyalty program. Its previous program was a simple points-based system that offered one-size-fits-all rewards for customers, but Vitaminstore wanted to give its shoppers personalized customer experiences to build relationships that continue to grow.

The brand also saw an opportunity to encourage customers to shop Vitaminstore-branded products through its loyalty program. By creating incentives that aligned with branded products, the company could bring two important business goals together: increasing customer loyalty and growing the audience for Vitaminstore’s labeled products.

To do this, Vitaminstore needed a marketing solution that could organize and activate its customer data and orchestrate loyalty campaigns that offered progressive benefits. “We wanted a loyalty program that was layered, so the more you spend the more benefits you get, and the more valuable the program becomes to individual customers,” explained Nelleke Kloet, Senior CRM & Loyalty Marketeer for Vitaminstore.

TeamSport knew that harnessing its customer data was the key to building long-lasting relationships with its customers, but organizing and activating this data was a challenge with its previous marketing technology. 

These data issues made it hard to build engaging and effective marketing campaigns. Without organized and up-to-date data fueling its marketing efforts, TeamSport struggled to create customer journeys that made a measurable impact on its bottom line.

The company needed a solution that could bring all its customer data together in one place, catalog its customer relationships, and empower its campaigns to speak directly to its audience’s needs.

Spokojený pes cherishes its clients as much as they do their pets. That’s why the company wanted to launch a personalized email that would help customers feel that love and increase loyalty.  

The primary goals of the campaign were to reward the most loyal customers, boost sales and revenue, and test a provocative approach in communication. Given that the brand communication leans towards playful dog rhetoric — such as “let’s paw on it” and “woof!” — the aim was to explore how far they could push this language to drive client engagement.

At the same time, it was a challenge to create personalized communication that would be unique for each customer while fostering a sense of community through comparisons with others.

Customer retention is a key focus for wagamama. To help foster customer loyalty and create ongoing customer relationships, the brand recognized the need to engage its customers with personalized campaigns across multiple channels. 

But to achieve truly personalized customer communications, wagamama needed to connect its audience’s in-restaurant experience with meaningful digital touchpoints. The brand needed a holistic understanding of its customers, as well as the automation tools necessary to build tailored campaigns at scale.

There’s nothing more frustrating as a marketer than knowing exactly what you want to do but not having the technology or support in place to make that idea a reality. The gap between vision and execution can be daunting and can lead to missed opportunities, stagnant growth, and unnecessary stress. Voyo Croatia found itself facing several of these very issues. 

Despite having a clear marketing strategy, the company was continuously hampered by persistent issues with its existing marketing technology. After having problems with glitches, platform constraints, and a lack of customer support, Voyo Croatia knew it needed to move past its marketing limitations and begin working with a partner that would allow it to offer limitless marketing to its loyal customers.